According to the latest BARC data, the number of advertisers on TV has fallen by 42pc in the first 29 matches of this season. The data shows that this year IPL has only attracted 47 advertisers on TV so far. This number was 81 in the last season.
Last year’s IPL advertisers such as Maruti Suzuki, Godrej Group, Samsung India, Reserve Bank of India, Aditya Birla Group, Muthoot Fincorp, Amazon, Flipkart, Spotify, Bundl Technologies, One97 Communications have decided skip advertising on TV this year.
According to the BARC report, only 37 categories have advertised on TV this season, resulting in 35 pc drop in categories advertising on TV this year. Last year, 57 categories had advertised on TV until first 19 matches.
In 2022, IPL witnessed 136 brands advertising on TV, which dropped by 36% to 86 this year. Brands such as CRED, PayTm, Swiggy, Acko, Byjus who betted big on TV until last year, are missing this season.
