IAB Tech Lab announces Dynamic Traffic Engine donation from Amazon Ads to improve bidstream efficiency
Mumbai: IAB Tech Lab has announced the donation of Amazon Ads’ Dynamic Traffic Engine (DTE), a new framework aimed at ...
Tag: Anthony Katsur
IAB Tech Lab introduces CoMP framework to ensure commercial agreements before AI content crawling
Mumbai: IAB Tech Lab has announced the release of the Content Monetization Protocol (CoMP) Specification v1.0 for public comment, introducing ...
IAB Tech Lab opens Event and Conversion API (ECAPI) for public comment
Mumbai: IAB Tech Lab, the global digital advertising technical standard-setting body, has announced the release of the Event and Conversion ...
IAB Tech Lab Unveils Agentic Roadmap to Scale AI-Driven Buying and Selling in Digital Advertising
New York: IAB Tech Lab, the global standard-setting body for digital advertising technology, has announced the release of its Agentic Roadmap, outlining ...
IAB Tech Lab unveils new CTV Advertising Portfolio and Revised Programmatic Guide
Mumbai: IAB Tech Lab, the global digital advertising technical standard-setting body, has announced the release of its new CTV Ad ...
IAB Tech Lab unveils Deals API to standardize programmatic deal sync and boost transparency
Mumbai: IAB Tech Lab, the global standards-setting body for digital advertising, has released version 1.0 of its Deals API for ...
IAB Tech Lab unveils Agentic RTB Framework v1.0 for public review
Mumbai: IAB Tech Lab, the global digital advertising technical standard-setting body, has announced the release of its Agentic RTB Framework ...
IAB Tech Lab Proposes Protobuf Standard for OpenRTB to Boost Efficiency and Interoperability
Mumbai: IAB Tech Lab, the global digital advertising technical standards-setting body, has released a proposed Protocol Buffers (protobuf) representation of ...
IAB Tech Lab unveils CoMP protocols to protect and monetize publisher content in AI era
Mumbai: IAB Tech Lab, the global technical standards-setting body for digital advertising, has announced the formation of the AI Content ...
IAB Tech Lab Teams Up with Amazon, NBCUniversal, FreeWheel, and Index Exchange on Live Event Ad Standards
Mumbai: IAB Tech Lab, the global digital advertising technical standards-setting body, has released its Live Event Ad Playbook, featuring the ...
