“In the Search of Reach, Advertisers Lost Awareness,” says Arun Raghav, President of CTV Scale
For decades, Linear TV advertising was the undisputed champion of brand-building. It offered massive reach, a larger-screen video experience, and ...
Tag: Arun Raghav
CTV Scale appoints Abhishek Katiyar as Strategic Consultant for India Business
Mumbai: CTV Scale, the Connected TV–first advertising platform and a strategic initiative of Omniscale Media, has announced the appointment of ...
Solving Ad Repetition Problem in the World’s Fastest-Growing Ad Medium: CTV
Connected TV (CTV) is now the second fastest-growing advertising medium globally. But with this rapid rise comes a major challenge: ...
The Future of Media Planning Must Be Holistic and Screen-Agnostic: Arun Raghav, BEglobal & BEdigitech
Arun Raghav, Founder of BEglobal and BEdigitech, leads an integrated 360-degree digital marketing company headquartered in Dubai, with offices in ...
Instagram’s 1K Follower Rule for Livestream: Curbing Spam or Curtailing New Voices?
In a significant policy shift, Instagram has updated its Live feature eligibility—only users with public accounts and a minimum of ...
Uniting India’s Video Landscape: The Imperative for Integrated Measurement
For decades, video content has undoubtedly reigned supreme in content consumption, with linear television dominating the advertising landscape. Its power ...
The Quality Era will Reshape Indian Digital Advertising says Arun Raghav, Founder of BEglobal
There is a growing concern, that the changes in Indian digital advertising might worsen the ecosystem instead of improving it. ...
It’s time to standardize attention metrics in digital advertising
For over a decade, the digital advertising industry has been revolutionized by AdTech innovations focused on improving campaign ROI. This ...
Data, AI, and Innovation: Shaping the Future of Programmatic
As programmatic advertising continues to evolve at an unmatched pace, maintaining it requires a clear understanding of emerging trends, technological ...
