Mumbai: CTV Scale, the Connected TV–first advertising platform and a strategic initiative of Omniscale Media, has announced the appointment of senior media leader Abhishek Katiyar as Strategic Consultant for its India business.
Built with the philosophy of treating Connected TV as an evolved version of Linear TV, CTV Scale is the only platform that enables advertisers to leverage video, native, and display ads cohesively across the highly fragmented CTV landscape, unlocking stronger storytelling on one of the most impactful advertising mediums today.
Abhishek joins with over two decades of experience across digital media, brand growth, and enterprise sales. He has held leadership roles at Disney Star Sports and Big FM, and currently serves as the Founder of Stravara Global along with being a Strategic Board Advisor at Mobligent Media.
Commenting on his appointment, Arun Raghav, President of CTV Scale, said, “CTV Scale is dedicated to delivering exceptional value in the CTV media industry with transparency, impact, and innovation. Bringing Abhishek onboard is a deliberate step to ensure we have the right guidance to scale this commitment. His experience will bring substantial value as we evolve our strategy, trust, and business. We are excited to have him with us.”
Sharing his enthusiasm, Abhishek Katiyar said, “I am truly excited to be working closely with the transformational team at CTV Scale. Their clarity of CTV as a medium and focus on building a CTV-first AdTech ecosystem are inspiring, and I look forward to contributing to this growth.”
