B2B marketers in India face increasing pressure to justify marketing spend to C-suite executives monthly: LinkedIn
Mumbai: Nearly half of B2B marketers in India say they have to justify marketing spend to C-suite every month.The majority ...
Tag: B2B
Stephan Vogel named Jury President for B2B Creativity at 2024 London International Awards
Stephan Vogel is named Jury President for the Creativity in B2B competition at London International Awards 2024. Judging for the ...
WOGOM acquires Ckart Online to expand B2B e-commerce presence
WOGOM, a key B2B player, recently acquired Ckart Online, a division of Creative Newtech Ltd, expanding its e-commerce presence. The ...
Samosa Singh chalks pan-India plans, looks to take wing abroad
How challenging was the journey to entrepreneurship for you and your co-founder at WoknStove Foodworks (and life partner, Shikhar)? As ...
Indian B2B buyers more likely to choose supplier that inspires them: report
According to the third edition of Wunderman Thompson Commerce & Technology’s B2B Future Shopper report report, B2B Buyers often want ...
Pivot or perish? Thriving through tough times in B2B SaaS
Hercules discovered that every time he struck the head of Hydra, two grew in its place. While some grow weaker ...
B2B general trade market in India to reach $1.2 trillion by 2030: Redseer
According to a research by Redseer Strategy Consultants, the unorganised GT channel that is propelling India's retail market will double ...
94 pc of B2B marketing leaders in India say B2B ‘creative confidence’ is growing, finds LinkedIn research
LinkedIn, the B2B advertising platform, has today launched new research which shows that the majority (94 pc) of B2B marketing ...
Scaler underlines the need for skill-based hiring with its new B2B brand campaign
Delhi: Scaler, a Bengaluru-based edtech start-up for upskilling students and working professionals, unveiled its new campaign targeting global and homegrown ...
