Delhi: Scaler, a Bengaluru-based edtech start-up for upskilling students and working professionals, unveiled its new campaign targeting global and homegrown tech giants.
The B2B campaign targeting CXOs and talent acquisition teams from aspirational tech organizations will highlight the intrinsic value in hiring from Scaler’s best-in-class talent pool. The campaign will also highlight the emerging shift in the status quo, with companies preferring the right skills over college degrees.
The campaign also take on some of the most persistent hiring challenges tech companies face such as The shortage of talent, The high cost of hiring and the Inefficient processes that delay the onboarding of resources.
“Tech companies, irrespective of their size, face a severe shortage of skills across the value chain. Most organisations do not have the luxury of hiring people and then spending additional time and money on retraining them. We are also seeing a mismatch of traditional engineering colleges providing the right skill pool to help tech companies remain competitive and profitable. Through our new B2B brand campaign, we will convey two big messages to our tech partners – we know your pain points and have a sustainable solution to offer. Our value proposition is irresistible and unbeatable.” said Abhimanyu Saxena, Co-founder of Scaler & InterviewBit.
Rahul Karthikeyan, Chief Marketing Officer, Scaler, added, “We understand the challenges quite well. The solutions we have created are working, and we want more tech companies to know about them. So in that sense, this will be more of an advocacy campaign than anything else. I believe our creative team has managed to break away from conventional thinking by delivering a humorous yet compelling message that will effectively reach our target audience within the tech and business landscape.”