BARC India renames Impressions to Average Minute Audience (AMA) in line with global standards
Mumbai: Keeping in line with global television measurement standards, the world’s largest and India’s sole television measurement body, BARC India, ...
Tag: BARC India
Ad Volumes on television reaches historic high in week 43 of 2020
Mumbai: Television Advertisement Volumes has reached its peak during the week 43 of 2020. According to data released by BARC ...
Hansa Research files a suit against Republic TV against use of its name
Mumbai: Hansa Research, the agency appointed by Broadcast Advertising Research Council (BARC) for managing household panel for TV audience measurement, ...
Republic vindicated – claims the Network; BARC dismayed
Mumbai: Republic Media Network has issued an update yesterday stating that it has an official email from rating agency BARC ...
BARC remains committed to its Stakeholders
Mumbai: Over the last several days, there have been various news reports as regard to Television Ratings and Broadcast Audience ...
Hansa Research confirms ex-employee engaging in wrongdoing; Republic TV claims innocence citing FIR Copy
Mumbai: This afternoon the Mumbai Police Commissioner, Shri Param Bir Singh in a Press Conference on the BARC meter tampering ...
Discovery’s Into The Wild with Bear Grylls & Akshay Kumar emerges as the most watched TV show of the year in the infotainment genre
Mumbai: Discovery India’s original IP - Into The Wild with Bear Grylls continues to create history on TV charts in ...
R Bharat leads the Hindi News Genre for the 5th consecutive week with a market share of 21.46%
According to the latest viewership data released by BARC India, Republic TV Network’s Hindi News channel R Bharat continues its ...
BARC India to mitigate impact of landing page on TV Viewership
Algorithms introduced by BARC India to minimize the impact of forced Viewership on TV due to Landing Page New Delhi: ...
TV AD Volumes in Unlock period surpasses Pre-Covid Volumes by 12%; On Smartphone, revival in Shopping and growth for Education and Video Conferencing continues
Mumbai: This is the eleventh edition of the report on ‘Crisis Consumption on TV and Smartphones’ jointly released by BARC ...
