The Impact of AI-generated Influencers on Brand Marketing
Out of 1.32 billion Instagram users, 78 million, or more than 27%, followed AI influencers in 2023 - and the ...
Out of 1.32 billion Instagram users, 78 million, or more than 27%, followed AI influencers in 2023 - and the ...
Indian advertisers with an ad fraud mitigation strategy experienced fraud rate of around 1pc on their campaigns. In the case ...
GroupM defines metaverse as a virtual environment, either a broad or narrow focused community, that supports real-time interactions comparable to ...
Digital advertising delivers value for businesses by helping them engage their audience in the virtual world. In the digital ecosystem, ...
New York: A new brand safety report released today by GroupM, WPP’s media investment group, offers new category-specific recommendations for ...
Mumbai: Wavemaker, the media, content and technology agency of GroupM, launches its first ever Influencer Marketing offering - WM Thrive. ...
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