Tag: Brand Safety

Indian advertisers with an ad fraud mitigation strategy experienced fraud rate of around 1pc on their campaigns. In the case ...

GroupM defines metaverse as a virtual environment, either a broad or narrow focused community, that supports real-time interactions comparable to ...

Digital advertising delivers value for businesses by helping them engage their audience in the virtual world. In the digital ecosystem, ...

New York: A new brand safety report released today by GroupM, WPP’s media investment group, offers new category-specific recommendations for ...

Mumbai: Wavemaker, the media, content and technology agency of GroupM, launches its first ever Influencer Marketing offering - WM Thrive. ...