Google commands 15% of CTV and 11% of Linear TV ad share during IPL 2026’s first 43 matches: TAM Sports
Mumbai: Connected TV (CTV) advertising emerged as a key growth driver during the first 43 matches of the Indian Premier ...
Tag: Connected TV (CTV)
India reaches 915 million internet users, gender split stands at 52% men and 48% women: Nielsen
Mumbai: Nielsen has reported that India’s internet ecosystem is entering a more mature phase, marked by deeper digital engagement and ...
Cross-Screen Impact: CTV and DOOH
For years, Connected TV (CTV) and Digital Out-of-Home (DOOH) have largely been viewed as premium branding channels. Their strengths like ...
IAS launches Total TV to deliver deeper visibility across streaming Ad ecosystem
Mumbai: Integral Ad Science (IAS) has unveiled ‘IAS Total TV’, a comprehensive suite of Connected TV (CTV) solutions aimed at ...
IPL 2026 Ads Split: Ecom Leads CTV with 39%, Mouth Fresheners Top TV at 14%
Mumbai: The first 31 matches of IPL 2026 highlight a sharp divergence in advertising strategies across Connected TV (CTV) and ...
