Goafest 2023: Real time cross-channel measurement in focus
What is the point of audience measurement data that is available a week or nine days later? How does it ...
Tag: Connected TV
74 pc viewers watched IPL on Mobile and Connected TV: Report by Synchronize and Unomer
During the first 3-weeks of IPL 2023, 74 pc viewers watched the tournament on Mobile and Connected TV, while 26 ...
TAM Sports unveils Ad Monitoring and Verification service for IPL live streaming
TAM Sports, a division of TAM Media Research, has announced the launch of Connected TV & Mobile (Android & IOS) ...
India to become the third-largest TV advertising market by 2024: Report
Finecast, GroupM’s addressable TV company successfully hosted “Addressable TV and Beyond” – the first inaugural summit on Addressable TV in ...
‘Convenience driving audiences, addressability driving advertisers to connected TV’
The event focused on how the TV industry is witnessing a transformation and India is set to become the third ...
Affle’s Mediasmart Platform launches its proprietary Audience Targeting and Household Sync technology on Connected TV
New Delhi: mediasmart, Affle’s self-serve mobile programmatic platform, today announced the launch of its Audience Targeting & Household Sync technology on ...
