Wednesday, July 9, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

TAM Sports unveils Ad Monitoring and Verification service for IPL live streaming

Designed for CTV and Mobile platforms (IOS & Android), the new service will provide real-time data and insights to users.

by MN4U Bureau
March 24, 2023
in Featured, Advertising
Reading Time: 2 mins read
A A
Ad volumes soar by 24pc during first 23 matches of ICC World Cup 2023: TAM Sports
Share Share ShareShare

TAM Sports, a division of TAM Media Research, has announced the launch of Connected TV & Mobile (Android & IOS) Ad monitoring & Verification service for IPL 2023 Live Streaming. TAM sports stated that this service will provide real-time data and insights to help viewers stay ahead of the game.

ADVERTISEMENT

The CTV Ad monitoring will be initially for Live Streaming audiences watching on Connected TV targeted at Mumbai City, while Mobile Ad monitoring is for Live Streaming audiences viewing on IOS /Android mobiles and Geo-targeted to cities Mumbai, Delhi, Bangalore, Chennai and Hyderabad across key cohorts that the Advertiser is addressing.

CTV monitoring will also include 14 different language/other feeds – English, Hindi, Tamil, Telugu, Kannada, Bengali, Malayalam, Odia, Bhojpuri, Punjabi, Marathi, Gujarati, Lifestyle feed and 4k English feed!
Both the Monitoring services will provide Advertisers & Media Agencies with Pre, During and Post-Match Ad streaming reports within a day for IPL data users, enabling them to track their sponsorships on a real-time continuous basis.

L V Krishnan
L V Krishnan

“We are ecstatic to introduce this path breaking and unprecedented Ad Monitoring & Verification service on CTV & Mobile platform during the most happening Cricket Event of the year (IPL) via our flagship unit – TAM Sports,” said, TAM India CEO L V Krishnan. “It will be a unique service as we kick start CTV and Mobile monitoring with this year’s IPL. With daily reporting of the data, it is almost real time for Sponsors, Agencies and other Stakeholders to track and maximize Ad Spends. We believe, this is one more step in our attempt to bring more clarity to investments on High decibel Digital properties and will pave way for more transparency to future Advertising spends on Digital Media,”  he added,

The report will cover a variety of variables that comprise of – Platform, Stream Language, Targeted market selected by the Advertiser along with Match Date, Stream Duration, Category, Brands, Advertisers, and Ad Positions.

Feedback: [email protected]

Tags: AdvertisingConnected TVCTVIPL 2023L V KrishnanTAM IndiaTAM Sports

RECENT POSTS

WPP Cuts Full-Year Outlook as Q2 Trading Deteriorates; Expects 2025 Revenue to Fall up to 5%
Advertising

WPP Cuts Full-Year Outlook as Q2 Trading Deteriorates; Expects 2025 Revenue to Fall up to 5%

July 9, 2025
0

London: Global advertising and communications giant WPP has lowered its full-year 2025 guidance following a sharper-than-expected decline in second-quarter performance,...

Read more
Django and The Health Factory Renew Strategic Partnership to Scale Digital Footprint
Advertising

Django and The Health Factory Renew Strategic Partnership to Scale Digital Footprint

July 9, 2025
0

Mumbai: A performance marketing agency Django Digital has deepened its long-standing partnership with The Health Factory, one of India’s fastest-growing...

Read more
Opptra names Afshan Banu as Chief Executive Officer – Fashion and Beauty
Advertising

Opptra names Afshan Banu as Chief Executive Officer – Fashion and Beauty

July 9, 2025
0

Mumbai: Opptra, an AI-powered omnichannel expansion platform enabling global consumer brands to scale into Asian markets, has announced the appointment...

Read more
Three Indian Creative Leaders Named to Prestigious Global Jury for Young Guns 23
Advertising

Three Indian Creative Leaders Named to Prestigious Global Jury for Young Guns 23

July 9, 2025
0

Mumbai: The One Club for Creativity has announced its global jury lineup for Young Guns 23, featuring over 100 leading creative...

Read more
ting wins Digital & Social Media Mandate for Lapita, Dubai Parks & Resorts, Autograph Collection Hotels
Advertising

ting wins Digital & Social Media Mandate for Lapita, Dubai Parks & Resorts, Autograph Collection Hotels

July 8, 2025
0

Mumbai: ting, an India-based advertising agency with a global footprint across UAE and the UK, has secured the digital and...

Read more
SGA forays into IPO Communication with Successful Globe Civil Projects Mandate
Advertising

SGA forays into IPO Communication with Successful Globe Civil Projects Mandate

July 8, 2025
0

Mumbai, July 08, 2025: Strategic Growth Advisors (SGA), an integrated communications consultancy, has expanded its capital market offerings by formally...

Read more

LATEST NEWS

WPP Cuts Full-Year Outlook as Q2 Trading Deteriorates; Expects 2025 Revenue to Fall up to 5%

WPP Cuts Full-Year Outlook as Q2 Trading Deteriorates; Expects 2025 Revenue to Fall up to 5%

July 9, 2025
DavaNinja's campaign features a Bollywood-inspired video highlighting daily health emergencies

DavaNinja’s campaign features a Bollywood-inspired video highlighting daily health emergencies

July 9, 2025

ANALYSIS

71% Indians Fear AI-Powered Scams During Prime Day: McAfee’s 2025 Global Study Reveals
Analysis

71% Indians Fear AI-Powered Scams During Prime Day: McAfee’s 2025 Global Study Reveals

July 9, 2025
0

Mumbai: As excitement builds for Prime Day 2025, McAfee, the global leader in online protection, has unveiled alarming insights from...

PEOPLE

Former UTI President Debasish Mohanty named Chief Strategy Officer as The Wealth Company
People

Former UTI President Debasish Mohanty named Chief Strategy Officer as The Wealth Company

July 9, 2025
0

Mumbai: In a significant leadership move, The Wealth Company has appointed Debasish Mohanty as Chief Strategy Officer for its Asset...

MARKETING

New Relic appoints Lauren Nemeth as Chief Revenue Officer
Marketing

New Relic appoints Lauren Nemeth as Chief Revenue Officer

July 9, 2025
0

Bangalore: New Relic, the Intelligent Observability company, has announced the appointment of Lauren Nemeth as Chief Revenue Officer (CRO). A...

Subscribe to Newsletters

ADVERTISING

Django and The Health Factory Renew Strategic Partnership to Scale Digital Footprint
Advertising

Django and The Health Factory Renew Strategic Partnership to Scale Digital Footprint

July 9, 2025
0

Mumbai: A performance marketing agency Django Digital has deepened its long-standing partnership with The Health Factory, one of India’s fastest-growing...

PRINT

The Hindu Group names A John Justin as Head of Brand Marketing
People

The Hindu Group names A John Justin as Head of Brand Marketing

June 17, 2025
0

Chennai: The Hindu Group (THG), publisher of leading media titles including The Hindu, businessline, Sportstar, and Frontline, has announced the...

AUTHOR'S CORNER

Working From Home and its Impact on PR Industry
Authors Corner

Why Purpose-Driven Brands Are Winning in PR and How to Become One

July 9, 2025
0

Public relations is experiencing a significant evolution, moving beyond traditional tactics to embrace more values-driven, narrative-rich strategies. Once dominated by...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

MediBuddy Champions Preventive Healthcare with #RainingHealthyHabits Monsoon Campaign

MediBuddy Champions Preventive Healthcare with #RainingHealthyHabits Monsoon Campaign

July 9, 2025
WPP Cuts Full-Year Outlook as Q2 Trading Deteriorates; Expects 2025 Revenue to Fall up to 5%

WPP Cuts Full-Year Outlook as Q2 Trading Deteriorates; Expects 2025 Revenue to Fall up to 5%

July 9, 2025
DavaNinja's campaign features a Bollywood-inspired video highlighting daily health emergencies

DavaNinja’s campaign features a Bollywood-inspired video highlighting daily health emergencies

July 9, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2024 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2024 All rights reserved.