Sapphire Media appointed as Marketing Concessionaire for CTV Scale
Mumbai: Sapphire Media has been appointed as the Marketing Concessionaire for CTV Scale, marking a strategic move to strengthen India’s ...
Tag: CTV Scale
CTV Scale integrates mFilterIt to enhance inventory quality and trust across Connected TV ecosystem
Mumbai: CTV Scale, a Connected TV-first advertising platform, has announced a strategic integration with mFilterIt, a global leader in digital ...
The Trinity of Growth: How Trust, Transparency, and Transformation Will Define Indian CTV in 2026
Connected TV (CTV) is one of the most talked-about topics in advertising today. Globally, it’s the second-fastest-growing medium, yet in ...
Somendu Singh joins CTV SCALE as Chief Contributor
Mumbai: Connected TV–first advertising platform CTV SCALE has named Somendu Singh as Chief Contributor, strengthening its leadership as the company ...
“In the Search of Reach, Advertisers Lost Awareness,” says Arun Raghav, President of CTV Scale
For decades, Linear TV advertising was the undisputed champion of brand-building. It offered massive reach, a larger-screen video experience, and ...
CTV Scale appoints Abhishek Katiyar as Strategic Consultant for India Business
Mumbai: CTV Scale, the Connected TV–first advertising platform and a strategic initiative of Omniscale Media, has announced the appointment of ...
