“In the Search of Reach, Advertisers Lost Awareness,” says Arun Raghav, President of CTV Scale
For decades, Linear TV advertising was the undisputed champion of brand-building. It offered massive reach, a larger-screen video experience, and ...
Tag: CTV Scale
CTV Scale appoints Abhishek Katiyar as Strategic Consultant for India Business
Mumbai: CTV Scale, the Connected TV–first advertising platform and a strategic initiative of Omniscale Media, has announced the appointment of ...
