Doing well for one brand attracts others to seek your winning strategies: Abhishek Gupta, BEI Confluence
BEI Confluence is amongst the top five fully Indian-owned 360 advertising agencies in India for over the last five years. ...
Tag: FMCG
Parle is the most chosen in-home FMCG brand for a record 12th year in a row; Britannia leads in the OOH FMCG brand ranking: Kantar Brand Footprint India 2024 Report
Mumbai: Parle is the most chosen in-home FMCG brand for a record 12th year in a row. Britannia leads in ...
FMCG, Personal care and fragrance expert, Subhadro Das joins Mocemsa as CEO
National: Mocemsa, the Indian fragrance house, has appointed Subhadro Das as their new Chief Executive Officer. With over 20 years ...
Rural markets are diverse, and understanding their preferences requires continuous adaptation: Ravikant Banka, Eggfirst
Eggfirst is a specialist rural ad agency. Its advertising strategies provide a solid foundation for brands, and its digital expertise ...
Pansari Group launches #Dildilli6ka campaign to celebrate monsoon delights
Pansari Group, a renowned FMCG brand in India, is excited to launch the new #Dildilli6ka campaign to celebrate the joyous ...
PoloQueen appoints Raveena Tandon as brand ambassador for Kitchen Essentials
PoloQueen Industrial and Fintech Limited, a top FMCG player listed on BSE, has signed Raveena Tandon as their brand ambassador ...
Zee Entertainment posts 10% revenue growth in Q4FY24, driven by FMCG ad spend recovery
Zee Entertainment's revenue grew by 10% year-on-year (YoY), an 8% beat, in the fourth quarter of FY24, driven by a ...
Kraft Heinz names Nayeema Kouser as Global Capability Director
Kraft Heinz India has appointed Nayeema Kouser as the Director of GBS Global Capabilities Centre. In this role, she will ...
Anurag Gupta joins The Womb Communications as CEO
The Womb Communications has appointed Anurag Gupta as Chief Executive Officer. He previously worked as Chief Operating Officer at ada. ...
SoCheers sets its sights on national expansion; an overall growth in revenue to 30% in the next FY
Mumbai: As digital-first creative agency SoCheers embarks on its next chapter, the agency has its sights set on national expansion ...
