Mumbai: As digital-first creative agency SoCheers embarks on its next chapter, the agency has its sights set on national expansion and an overall growth in revenue to 30% in the next FY. It said that the client base has grown by 2.7x over the last three years, with profitability increasing by 5x for the same period.
The agency added that it has a 225+ member team. The team size has grown by 20% YoY across Mumbai, Bengaluru, Delhi and Ahmedabad.
It celebrates 11 years of creating campaigns for brands across various sectors while building an agency on a people-first culture. It was founded in 2013 by Mehul Gupta and Siddharth Devnani.
Keeping true to its core philosophy of digital-first creative thinking, SoCheers has over the last year developed campaigns for brands across industries like Amazon miniTV, Croma, boAt, BGMI, The Belgian Waffle Co, Havmor Ice-creams, Yes Bank, Reliance General Insurance to name a few. Having been ahead of the curve and incorporating new trends and technologies like 3D videos, CGIs, generative AI (Gen AI) to stay relevant in the ever-changing digital landscape, these advancements have helped deliver exceptional results for their clients and helped the agency bag awards across the industry for campaigns in social, digital and even experiential categories.
Building on the entertainment expertise they have built over the last few years, they’ve expanded into industries like BFSI, FMCG, and Alco-bevs, adding multiple brands from these sectors to their clientele mix.
Mehul Gupta, co-founder, CEO said, “It has been an incredible journey. We started SoCheers with a passion to build brands with creative storytelling and a belief in the power of ‘digital’ to connect with the audiences in meaningful ways. I’m humbled to see how we’ve grown, the amazing talent we’ve attracted, and the impact we’ve made on our clients’ businesses.”
Siddharth Devnani, co-founder, director, SoCheers said, “Running a digital agency has been so dynamic, we’ve had to reinvent ourselves every year. This keeps us on our toes and we love the adrenaline that comes with blending long-term strategic thinking with creative digital avenues to brand storytelling for brands to achieve their marketing objectives and deeply connect with their audiences. I’m excited about where the next decade takes us.”
Gupta stated, “Our ambitions extend beyond commercial success. We are passionate about using creativity for social good and creating a positive impact not just by raising awareness but inspiring positive change.”
