Redefining Remembrance: How Millennials and Gen Z Are Embracing Digital Memorials
When I began this journey, my purpose was clear—to transform how we remember and celebrate those we've lost. Memorials should ...
Tag: Gen Z
Short-form content’s rise, an active viewing need, and up-to-date info desires make the second screen essential for Gen Z and Millennial sports fans: FIFS-Deloitte Report
Mumbai: Second screens and connected devices have driven all-around engagement with various forms of content and interactive features says a ...
Gen Z is taking control of their healthcare despite a frustrating system: Burson Study
MUMBAI: Gen Z is taking control of their healthcare despite a frustrating system. They're proactive and hungry for information. In ...
Burger King India partners with Phantom Films for ‘Loveyapa’
MUMBAI: Burger King India, a Quick Service Restaurant (QSR) chains—has partnered with Phantom Films for 'Loveyapa'. This is a Gen ...
Gen Z’s digital first approach is opening a number of commercial opportunities – especially in the non-live content sphere: Rohan Padha, Deloitte
India's sports ecosystem is on the cusp of a major transformation, poised to reach $130 billion by 2030, according to ...
OPPO and Famous Innovations unveil a captivating campaign for Reno13 Series
Mumbai: Famous Innovations has partnered with OPPO to unveil a captivating brand film for the launch of the OPPO Reno13 ...
The Power of Personal Branding: How Can One Stand Out In A Crowded Digital Space
Is your brand seeking a competitive advantage in today’s chaotic digital marketplace? Are you looking to cut through the clutter ...
AI represents a much bigger opportunity than merely writing copy, generating images, or automating mundane tasks: Chetan Asher, Tonic Worldwide
Tonic Worldwide - a digital-first creative agency was earlier this year recognised at The Shorty Impact Awards 2024. It won ...
Speed, Trends, and Accessibility: How Fast Fashion Marketers Are Winning Over Gen Z
Gen Z has transformed the way we think about shopping. This cohort, born between 1997 and 2012, views retail as ...
Marketing Trends to Look Forward To in 2025
As we wrap yet another year of marketing and innovating, let’s look at how the trends which started this year ...
