MUMBAI: Burger King India, a Quick Service Restaurant (QSR) chains—has partnered with Phantom Films for ‘Loveyapa’. This is a Gen Z romantic comedy starring Khushi Kapoor and Junaid Khan in their debut theatrical appearances. Set to release on 7 February 2025, ‘Loveyapa’ dives into the complexities of modern relationships and offers a humorous take on what happens when the illusion of a perfect romance shatters.
As a brand that looks to engage with Gen Z guests, Burger King has introduced the “Loveyapa Combo”—a new meal featuring a Whopper Jr. with cheese, Saucy Fries, and a Chocolate Thickshake. This combo celebrates the pairing of Khushi Kapoor and Junaid Khan, and is available online and at all Burger King restaurants.
In addition to the combo, Burger King is launching a social media contest to engage fans and movie lovers alike. The user-generated content (UGC) challenge invites guests to create fun memes from screenshots of the Loveyapa trailer, with prizes up for grabs. The contest aims to build excitement leading up to the film’s theatrical release on February 7.
Kapil Grover, Chief Marketing & Digital Officer, Burger King India, said: “Burger King has always been about having meaningful connections with our Gen Z guests. Loveyapa’s script along with the cast perfectly fit into our Brand world. With Junaid Khan’s much-anticipated debut and Khushi Kapoor’s charm, this movie promises to strike a chord with the youth of India, and we’re thrilled to be part of its journey.”
Srishti Behl, CEO, Phantom Studios, shared her thoughts on the collaboration: “We are excited to partner with Burger King India for Loveyapa. The movie, with its fresh take on love and relationships, aligns perfectly with the dynamic and youthful energy of the brand. The ‘Loveyapa Combo’ captures the essence of the playful spirit of the film that resonate with today’s Gen Z. It’s exciting to see this partnership come to life, reaching young audiences through a brand that truly speaks to them.”
