Sugar Cosmetics’ digital campaign unites celebrities of diverse backgrounds
MUMBAI: Sugar Cosmetics, an omnichannel beauty brand that claims to be growing among Gen Z and Millennial consumers has launched ...
Tag: Gen Z
Regional content’s potential is significant, expected to surpass 45% of OTT viewership: Mautik Tolia, Bodhitree Multimedia
Mautik Tolia, is Bodhitree Multimedia Limited (BTML) MD. BTML is venturing into the media rights management business and is also ...
Bombay Shaving Company embraces a ‘Gen-Z-first’ approach; achieves over Rs. 100 crore in ARR in nine months
MUMBAI: Bombay Shaving Company, known for its hair removal products has looked to transform the way in which men approach ...
Skincare brand Nivea launches the fourth edition of Nivea Soft Fresh Batch
MUMBAI: Nivea, a skincare brand has announced the launch of the fourth edition of Nivea Soft Fresh Batch. The three ...
Passport to Possibilities: Tinder® launches “Solo Traveler’s Guide to Tinder PassportTM” for users seeking out global connections
India: Tinder, the dating app that revolutionized how people meet, has introduced the ultimate travel companion for adventurous young adults ...
Blending modern designs with traditional Indian craftsmanship is indeed a key component of Fashor’s USP: Vikram Kankaria
Fashor is a D2C ethnic fashion brands. It recently raised $5 million in funding. The recent capital infusion from Blume ...
Motorola aims to turn Gen Z’s FOMO into empowerment through the Razr 50 campaign
Mumbai: Motorola, a mobile technology company has unveiled its marketing initiative, the #FlipTheFOMO campaign, showcasing the flip phone Motorola Razr ...
Virat Kohli, Wrogn’s new campaign celebrates changes where men are increasingly showing respect and treating women with the equality they deserve
MUMBAI: Cricketer Virat Kohli and Wrogn launched their new campaign, ‘Love is Respect, today. This initiative underscores a societal shift ...
Beyond the Swipe: Building Brands for a Generation That Demands More
The Irony of This Article It is ironic that this article is about a detailed discussion on connecting with a ...
The Offshoots for Growth in FMCG Consumption and Advertising
The world has been looking at Indian markets with starry eyes over the last few years. Indian audiences are embracing ...
