MUMBAI: Bombay Shaving Company, known for its hair removal products has looked to transform the way in which men approach their personal style and catering to the needs of its core consumers, ‘Gen-Z’s’. The brand has upgraded its trimmer range with an innovation.
In nine months, the company claims to have achieved over Rs. 100 crore in ARR, capturing the imagination of style-conscious, self-aware Indian men. Bombay Shaving Company’s trimmer range is redefining grooming by encouraging men to express themselves freely through their hair, going beyond traditional methods and breaking long-standing stereotypes.
With Gen-Z’s increasing contribution and influence on culture, commerce, and content, Bombay Shaving Company has embraced a ‘Gen-Z-first’ approach. Their innovative products and exceptional post-sales care are tailored to meet the diverse grooming needs of young men, from facial hair to full-body trimming. Selling over 2,000 units daily, the trimmer portfolio offers an unmatched value. Through engaging content that merges trending conversations with unique influencer collaborations, the brand resonates with Gen-Z, providing insights to inform their grooming choices and fostering a loyal community.
Varun Gupta, chief growth officer Bombay Shaving Company said, “As we explore this high-growth and promising category amidst the evolving grooming landscape, our brand is uniquely positioned to lead the change. From consumers using razors as the go-to product, our focus is transitioning to a more comprehensive grooming-first approach that meets diverse needs across pan India. At Bombay Shaving company, we are at the forefront of redefining this space by moving beyond traditional devices and focusing on content, infrastructure, and insights.
“Our goal is to be a supportive partner for Gen-Z, helping them make informed grooming choices. By prioritising unmatched value over the competition, I believe we’re perfectly positioned to steer the way in transforming men’s grooming for a new generation”
The new upgraded trimmer portfolio by Bombay Shaving company has features that it claims score higher on performance and value than competition in every way.
For instance the Powerplay NXT trimmer provides:
90 Mins runtime
C-Type Charging
5 Multicolored blade attachments
Link to the rap video: https://www.instagram.com/reel/C-7EM2Qt6lL/?igsh=ZHJqMWR5Y3U3bmlk
