Content context and placement are more vital than asset creation alone: Goafest 2025
MUMBAI: On the final day of Goafest 2025 there was a session ‘Beyond the 20 Second Ad Window – Crafting ...
Tag: GroupM
YouTube’s user experience is evolving from passive to immersive and experiential: Namrata Keswani, Google India
Mumbai: At Brew 2025, organised by GroupM, the first session titled ‘Unlocking India's Experience Economy: Where Brands Meet Culture’ featured ...
It is a challenging time for brands to be online: Manisha Kapoor, CEO, ASCI
Mumbai: At Brew 2025, organised by GroupM, a session titled "The Accountability Code: On Managing 'Cancel Culture' & Brand Safety" ...
WPP reports £3.24B Q1 Revenue; India emerges as bright spot with 5.5% Growth
Despite a backdrop of macroeconomic turbulence and sluggish global growth, WPP—the world’s largest marketing and communications group—has reiterated its full-year ...
E-commerce and digital payments are at the forefront of rural India’s digital ecosystem: GroupM – Kantar Report
Mumbai: GroupM, WPP’s media investment group, in collaboration with Kantar, the global leader in marketing data and analytics, has released ...
Motivator bags Performance Marketing Media Mandate for Zepto
Mumbai: Motivator, GroupM’s specialist agency focused on high-growth brands, has announced its appointment as the Performance Marketing Media partner for ...
Global newsbrand ad spend down to $32.3bn this year as advertisers increasingly favour user generated content
Mumbai: The global advertising landscape is experiencing a fundamental shift. According to WARC Media’s latest Global Ad Trends report, newsbrand ...
The next phase for the IPL will be about building a lasting legacy: IPL chairman Arun Singh Dhumal
MUMBAI: Writing for GroupM Sporting Nation’s 12th Edition IPL chairman Arun Singh Dhumal has said that while the journey so ...
GroupM’s EMEA CEO Josh Krichefski moves on
Mumbai: Josh Krichefski, GroupM’s EMEA CEO, has announced his departure from the company after 14 years. In a LinkedIn post, ...
Ad spend growth in sports turned out to be more elusive than anticipated in 2024: GroupM Sporting Nation’s 12th Edition
MUMBAI: Sports competitions gain reach through a vast and engaged audience, while media houses benefit from a high-impact addition to ...
