Mumbai: Motivator, GroupM’s specialist agency focused on high-growth brands, has announced its appointment as the Performance Marketing Media partner for Zepto, India’s leading quick commerce platform. This strategic mandate reinforces Motivator’s expertise in delivering data-driven, results-oriented media strategies that accelerate business performance.
Motivator has been working with Zepto since 2021, playing a critical role in shaping its performance marketing blueprint. As Zepto continues to redefine speed, efficiency, and convenience in the competitive world of quick commerce, Motivator will leverage its advanced performance media capabilities to scale high-impact campaigns focused on customer acquisition, retention, and engagement.
Divesh Sawhney, Chief Growth Officer at Zepto, said, “Performance marketing is pivotal for scaling our operations and enhancing efficiency. We are thrilled to enhance our partnership with Motivator, entrusting them with our performance advertising efforts. In the dynamic and competitive commerce environment, having a media partner that aligns with our speed and optimizes every interaction is essential. This collaboration will refine our audience targeting and deliver more personalised experiences, driving new growth avenues and achieving superior business results.”
Mausumi Kar, Managing Director, Motivator, added, “In the hyper-competitive quick commerce landscape, where agility, precision, and efficiency are paramount, programmatic advertising will empower Zepto to optimize ad spend, enhance audience targeting, and scale campaign performance through real-time bidding and AI-driven insights. This dynamic, data-driven approach will enable Zepto to deliver personalized, contextually relevant experiences to their customers at scale, further solidifying their market leadership. With Motivator’s sharp focus on measurable impact, backed by GroupM’s advanced media intelligence and technology, we are confident in driving superior outcomes that strengthen Zepto’s competitive edge and set new benchmarks for innovation in the quick commerce space. Together, we are shaping the future of commerce through smarter, faster, and more impactful marketing solutions.”
This win reinforces GroupM’s leadership in delivering high-impact, data-centric marketing solutions that drive real business results. Through the continued partnership, Zepto is set to accelerate its growth trajectory and enhance its market leadership with cutting-edge performance marketing strategies led by Motivator.
