Beyond the Screen: Why the ‘Appointment Viewing’ of Traditional TV is an Advertiser’s Secret Weapon
As a veteran media strategist and content mangement with over three decades of experience analysing India’s evolving advertising landscape, GVK ...
Tag: GV Krishnamurthy
The Great Indian Festival Paradox: Celebrating Amid Economic Headwinds
Introduction Having spent three decades navigating the intricate currents of media strategy, I have witnessed firsthand how economic tides shape ...
Celebrating 50 Years of Sholay: A Timeless Saga That Continues to Ignite Indian Cinema
Introduction: The Enduring Flame of Sholay As the calendar turns to August 15, 2025, a wave of nostalgia, excitement, and ...
Who Is Killing India’s Smaller Broadcasters? The Unholy Alliance Actively Undermining TV’s Diversity
From measurement gaps and agency inertia to digital’s siren call and broadcasters missteps - an industry reckoning and a three‑point ...
India’s Audience-Metering Wake-up Call: Balancing Innovation, Privacy & Credibility
India’s media ecosystem stands at a transformative precipice. The Ministry of Information & Broadcasting’s landmark move to open audience ratings ...
