The Founder Who Was Handed the World’s Largest Messaging App
Every few years, an appointment comes along that the industry wants to read as a single story, when it is ...
Every few years, an appointment comes along that the industry wants to read as a single story, when it is ...
A few weeks ago, this column looked at what happens when a country's television ratings system goes dark, who benefits ...
A Freeze Dressed Up as Reform The Ministry of Information and Broadcasting's Television Ratings Policy, 2026 replaced a decade-old framework ...
Three months ago, I asked whether India’s micro-drama boom was a structural shift or a context driven spike. The market ...
There is a well established principle in nutrition science that the brain takes roughly 12 to 20 minutes to register ...
JioStar looked at FIFA 2026 and said no. Sony looked and stepped back. Doordarshan passed without ceremony. Three of India's ...
The advertising industry has seen acquisitions, mergers, and technology integrations for decades. Yet every once in a while, a deal ...
Digital advertising has long run on two promises, massive scale and surgical precision. Programmatic reach came first. Then came sophisticated ...
Two months ago, this publication carried an analysis of India's digital ad fraud losses the scale, the sectors most exposed, ...
India's micro-drama segment has crossed $300 million in revenue within its first year, clocking 100 million monthly active users and ...
