₹2 Lakh Crore Spent Annually. ₹30 Crore Lost Every Day. And the Industry Is Either Not Watching (Or) Not Talking
Two months ago, this publication carried an analysis of India's digital ad fraud losses the scale, the sectors most exposed, ...
Two months ago, this publication carried an analysis of India's digital ad fraud losses the scale, the sectors most exposed, ...
India's micro-drama segment has crossed $300 million in revenue within its first year, clocking 100 million monthly active users and ...
Global digital ad spend is under pressure from a silent threat: invalid traffic (IVT). A new report estimates that advertisers ...
The Crisis Moves Beyond Debate Into Corporate Strategy In December 2025, the Indian TV industry's crisis stopped being theoretical and ...
As a veteran media strategist and content mangement with over three decades of experience analysing India’s evolving advertising landscape, GVK ...
Introduction Having spent three decades navigating the intricate currents of media strategy, I have witnessed firsthand how economic tides shape ...
Introduction: The Enduring Flame of Sholay As the calendar turns to August 15, 2025, a wave of nostalgia, excitement, and ...
From measurement gaps and agency inertia to digital’s siren call and broadcasters missteps - an industry reckoning and a three‑point ...
India’s media ecosystem stands at a transformative precipice. The Ministry of Information & Broadcasting’s landmark move to open audience ratings ...

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