₹2 Lakh Crore Spent Annually. ₹30 Crore Lost Every Day. And the Industry Is Either Not Watching (Or) Not Talking
Two months ago, this publication carried an analysis of India's digital ad fraud losses the scale, the sectors most exposed, ...
Tag: GV Krishnamurthy
Micro-Dramas at $300 Million: Structural Shift or Context-Driven Spike?
India's micro-drama segment has crossed $300 million in revenue within its first year, clocking 100 million monthly active users and ...
India Alone May Be Losing ₹2,500 – 3,800 Crore to Ad Fraud – Part of a $63 Billion Global Crisis
Global digital ad spend is under pressure from a silent threat: invalid traffic (IVT). A new report estimates that advertisers ...
Time to Break the 12-Minute Noose: Why India’s Broadcasters Need Courage, Not Comfort, from Policymakers
The Crisis Moves Beyond Debate Into Corporate Strategy In December 2025, the Indian TV industry's crisis stopped being theoretical and ...
Beyond the Screen: Why the ‘Appointment Viewing’ of Traditional TV is an Advertiser’s Secret Weapon
As a veteran media strategist and content mangement with over three decades of experience analysing India’s evolving advertising landscape, GVK ...
The Great Indian Festival Paradox: Celebrating Amid Economic Headwinds
Introduction Having spent three decades navigating the intricate currents of media strategy, I have witnessed firsthand how economic tides shape ...
Celebrating 50 Years of Sholay: A Timeless Saga That Continues to Ignite Indian Cinema
Introduction: The Enduring Flame of Sholay As the calendar turns to August 15, 2025, a wave of nostalgia, excitement, and ...
Who Is Killing India’s Smaller Broadcasters? The Unholy Alliance Actively Undermining TV’s Diversity
From measurement gaps and agency inertia to digital’s siren call and broadcasters missteps - an industry reckoning and a three‑point ...
India’s Audience-Metering Wake-up Call: Balancing Innovation, Privacy & Credibility
India’s media ecosystem stands at a transformative precipice. The Ministry of Information & Broadcasting’s landmark move to open audience ratings ...
