The Algorithm That Forgot You Were Full
There is a well established principle in nutrition science that the brain takes roughly 12 to 20 minutes to register ...
Tag: GV Krishnamurthy
Zee, FIFA, and the Harder Game That Starts Now
JioStar looked at FIFA 2026 and said no. Sony looked and stepped back. Doordarshan passed without ceremony. Three of India's ...
The $2.5 Billion Question: Publicis Just Bought the Identity Layer and the Industry Is Still Processing It
The advertising industry has seen acquisitions, mergers, and technology integrations for decades. Yet every once in a while, a deal ...
The Latency Tax: Digital Media Buying’s Biggest Invisible Cost
Digital advertising has long run on two promises, massive scale and surgical precision. Programmatic reach came first. Then came sophisticated ...
₹2 Lakh Crore Spent Annually. ₹30 Crore Lost Every Day. And the Industry Is Either Not Watching (Or) Not Talking
Two months ago, this publication carried an analysis of India's digital ad fraud losses the scale, the sectors most exposed, ...
Micro-Dramas at $300 Million: Structural Shift or Context-Driven Spike?
India's micro-drama segment has crossed $300 million in revenue within its first year, clocking 100 million monthly active users and ...
India Alone May Be Losing ₹2,500 – 3,800 Crore to Ad Fraud – Part of a $63 Billion Global Crisis
Global digital ad spend is under pressure from a silent threat: invalid traffic (IVT). A new report estimates that advertisers ...
Time to Break the 12-Minute Noose: Why India’s Broadcasters Need Courage, Not Comfort, from Policymakers
The Crisis Moves Beyond Debate Into Corporate Strategy In December 2025, the Indian TV industry's crisis stopped being theoretical and ...
Beyond the Screen: Why the ‘Appointment Viewing’ of Traditional TV is an Advertiser’s Secret Weapon
As a veteran media strategist and content mangement with over three decades of experience analysing India’s evolving advertising landscape, GVK ...
The Great Indian Festival Paradox: Celebrating Amid Economic Headwinds
Introduction Having spent three decades navigating the intricate currents of media strategy, I have witnessed firsthand how economic tides shape ...
