IAB Tech Lab opens Event and Conversion API (ECAPI) for public comment
Mumbai: IAB Tech Lab, the global digital advertising technical standard-setting body, has announced the release of the Event and Conversion ...
Tag: IAB Tech Lab
IAB Tech Lab Unveils Agentic Roadmap to Scale AI-Driven Buying and Selling in Digital Advertising
New York: IAB Tech Lab, the global standard-setting body for digital advertising technology, has announced the release of its Agentic Roadmap, outlining ...
IAB Tech Lab unveils new CTV Advertising Portfolio and Revised Programmatic Guide
Mumbai: IAB Tech Lab, the global digital advertising technical standard-setting body, has announced the release of its new CTV Ad ...
IAB Tech Lab unveils Deals API to standardize programmatic deal sync and boost transparency
Mumbai: IAB Tech Lab, the global standards-setting body for digital advertising, has released version 1.0 of its Deals API for ...
IAB Tech Lab unveils Agentic RTB Framework v1.0 for public review
Mumbai: IAB Tech Lab, the global digital advertising technical standard-setting body, has announced the release of its Agentic RTB Framework ...
IAB Tech Lab Proposes Protobuf Standard for OpenRTB to Boost Efficiency and Interoperability
Mumbai: IAB Tech Lab, the global digital advertising technical standards-setting body, has released a proposed Protocol Buffers (protobuf) representation of ...
IAB Tech Lab unveils CoMP protocols to protect and monetize publisher content in AI era
Mumbai: IAB Tech Lab, the global technical standards-setting body for digital advertising, has announced the formation of the AI Content ...
IAB Tech Lab Teams Up with Amazon, NBCUniversal, FreeWheel, and Index Exchange on Live Event Ad Standards
Mumbai: IAB Tech Lab, the global digital advertising technical standards-setting body, has released its Live Event Ad Playbook, featuring the ...
IAB Tech Lab unveils Containerization Project to Modernize Programmatic Infrastructure
Mumbai: IAB Tech Lab, the global authority on technical standards in digital advertising, has announced the launch of its Containerization ...
IAB Tech Lab Launches ‘Trusted Server’ to Put Publishers Back in Control of Digital Advertising
Mumbai: In a bold move to counter the tightening grip of browsers on digital advertising, the IAB Tech Lab, the ...
