IAB Tech Lab unveils Agentic RTB Framework v1.0 for public review
Mumbai: IAB Tech Lab, the global digital advertising technical standard-setting body, has announced the release of its Agentic RTB Framework ...
Tag: IAB Tech Lab
IAB Tech Lab Proposes Protobuf Standard for OpenRTB to Boost Efficiency and Interoperability
Mumbai: IAB Tech Lab, the global digital advertising technical standards-setting body, has released a proposed Protocol Buffers (protobuf) representation of ...
IAB Tech Lab unveils CoMP protocols to protect and monetize publisher content in AI era
Mumbai: IAB Tech Lab, the global technical standards-setting body for digital advertising, has announced the formation of the AI Content ...
IAB Tech Lab Teams Up with Amazon, NBCUniversal, FreeWheel, and Index Exchange on Live Event Ad Standards
Mumbai: IAB Tech Lab, the global digital advertising technical standards-setting body, has released its Live Event Ad Playbook, featuring the ...
IAB Tech Lab unveils Containerization Project to Modernize Programmatic Infrastructure
Mumbai: IAB Tech Lab, the global authority on technical standards in digital advertising, has announced the launch of its Containerization ...
IAB Tech Lab Launches ‘Trusted Server’ to Put Publishers Back in Control of Digital Advertising
Mumbai: In a bold move to counter the tightening grip of browsers on digital advertising, the IAB Tech Lab, the ...
Srishti Gupta of Integral Ad Science joins IAB Tech Lab Board
Mumbai: Integral Ad Science (IAS) has announced that its Chief Product Officer, Srishti Gupta, has been appointed to the IAB ...
IAB Tech Lab introduces Programmatic CTV Genre Guidance to Streamline Taxonomy Adoption
Mumbai: The IAB Tech Lab, a global leader in setting digital advertising technical standards, has unveiled new guidance and tools ...
IAB Tech Lab launches Public Comment Period for Ad Creative ID Framework (ACIF) API
Mumbai: IAB Tech Lab, the global digital advertising technical standards-setting body, today announced the opening of a public comment period ...
IAB Tech Lab releases Global Privacy Platform (GPP) guidelines for public feedback
Mumbai: The IAB Tech Lab, the global standards-setting body for digital advertising technology, has unveiled its Global Privacy Platform (GPP) ...
