IAB Tech Lab unveils Containerization Project to Modernize Programmatic Infrastructure
Mumbai: IAB Tech Lab, the global authority on technical standards in digital advertising, has announced the launch of its Containerization ...
Tag: IAB Tech Lab
IAB Tech Lab Launches ‘Trusted Server’ to Put Publishers Back in Control of Digital Advertising
Mumbai: In a bold move to counter the tightening grip of browsers on digital advertising, the IAB Tech Lab, the ...
Srishti Gupta of Integral Ad Science joins IAB Tech Lab Board
Mumbai: Integral Ad Science (IAS) has announced that its Chief Product Officer, Srishti Gupta, has been appointed to the IAB ...
IAB Tech Lab introduces Programmatic CTV Genre Guidance to Streamline Taxonomy Adoption
Mumbai: The IAB Tech Lab, a global leader in setting digital advertising technical standards, has unveiled new guidance and tools ...
IAB Tech Lab launches Public Comment Period for Ad Creative ID Framework (ACIF) API
Mumbai: IAB Tech Lab, the global digital advertising technical standards-setting body, today announced the opening of a public comment period ...
IAB Tech Lab releases Global Privacy Platform (GPP) guidelines for public feedback
Mumbai: The IAB Tech Lab, the global standards-setting body for digital advertising technology, has unveiled its Global Privacy Platform (GPP) ...
IAB Tech Lab introduces “Ad Format Idol” to standardize emerging CTV ads
Mumbai: IAB Tech Lab, a digital advertising technical standards-setting body, has launched its latest initiative, “Ad Format Idol,” aimed at ...
IAB Tech Lab unveils ADMaP protocol for public review
Mumbai: IAB Tech Lab, the global digital advertising technical standards-setting body, has launched ADMaP (Attribution Data Matching Protocol) for public ...
IAB Tech Lab finalizes Framework for Streamlined Data Deletion in Ad Supply Chain
INDIA / NEW YORK: IAB Tech Lab released the final Data Deletion Request Framework after two public comment periods, marking ...
IAB Tech Lab addresses industry challenges, not specific entities: Shailley Singh
The IAB Tech Lab was founded in 2014 and it is celebrating 10 years of setting what it calls high ...
