New Delhi: SharkNinja APAC, the global product design and technology company behind category-defining home appliances and consumer technology brands, has appointed WPP Media as its integrated media partner in India. As part of the mandate, Wavemaker, WPP Media’s global media agency, will oversee the company’s end-to-end media strategy, planning and investment across digital and offline channels, while driving its performance marketing agenda.
The partnership comes as SharkNinja APAC looks to accelerate its growth in the Indian market by building an integrated media ecosystem that combines brand-building with performance-driven marketing. Leveraging WPP Media’s AI-powered audience intelligence, advanced analytics, connected planning capabilities and strategic platform partnerships, the collaboration aims to enhance consumer engagement, improve marketing effectiveness and support long-term business growth.
Under the mandate, WPP Media will develop a unified full-funnel media strategy that integrates data, technology and creativity to strengthen SharkNinja APAC’s consumer relevance, deliver measurable business outcomes and expand its footprint in one of the world’s fastest-growing consumer markets.
Commenting on the partnership, Mrunmay Mehta, Managing Director & Country Head – India, SharkNinja, said, “India represents a significant growth market for SharkNinja APAC, and building meaningful consumer connections will be critical as we scale our presence. We were looking for a partner that could combine strategic thinking with data, technology and execution to deliver connected business outcomes. WPP Media’s integrated capabilities, future-ready approach and proven expertise in driving growth make them the ideal partner to help us accelerate our journey in India.”
Amin Lakhani, President – Client Solutions, WPP Media South Asia, added, “Today’s growth is driven by connected experiences, where brand, performance and data work as one. Our role is no longer just to plan media, but to architect growth ecosystems that help brands stay relevant, agile and competitive. Shark and Ninja are global market leading brands with an innovation-first mindset, and we are excited to partner with them to unlock new opportunities for growth through audience intelligence, AI-powered planning, strategic partnerships and integrated media solutions that create lasting business impact.”
The partnership further strengthens WPP Media’s role as a strategic growth partner for SharkNinja APAC as the company seeks to deepen its presence in India through an integrated, data-led media approach.
