IAS names Marc Grabowski as Chief Operating Officer and Srishti Gupta as Chief Product Officer
Delhi: Integral Ad Science (IAS) has announced Marc Grabowski as Chief Operating Officer (COO) and Srishti Gupta as Chief Product ...
Tag: IAS
IAS launches mobile in-app support for new products integrating media quality and eye-tracking
Media measurement and optimisation platform Integral Ad Science has announced the expansion of its Quality Attention™ measurement product, adding support ...
IAS expands collaboration with Microsoft Advertising for Third-Party Ad Measurement
Integral Ad Science (Nasdaq: IAS) has expanded its collaboration with Microsoft Advertising to offer post-bid third-party brand safety, suitability, viewability, ...
IAS expands YouTube brand safety measurement to Performance Max and Demand Gen campaigns
Integral Ad Science (Nasdaq: IAS) broadened its Brand Safety and Suitability Measurement product for YouTube to cover Performance Max and ...
IAS Partners With Pinterest and Reddit To Provide AI-Driven Measurement To Advertisers
New Delhi: Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced a partnership with ...
IAS grows Amazon data tracking globally
Integral Ad Science (Nasdaq: IAS) now offers expanded reporting and insights for Amazon DSP media buys via server-to-server integration. Advertisers ...
Misinformation spreading widely poses a crucial tech challenge in advertising: Saurabh Khattar – IAS
Integral Ad Science, a global media measurement and optimisation platform, recently released the 19th edition of its Media Quality Report ...
IAS launches Election Lab for 2024 elections
Integral Ad Science (Nasdaq: IAS) has announced the launch of the IAS Election Lab today. This initiative, driven by IAS ...
Consumers increasingly hold advertisers accountable for ad placements near risky content: IAS report
Mumbai: Marketers are focused on safeguarding their brands from growing threats including AI-generated deepfakes and misinformation. Consumers increasingly hold advertisers ...
IAS partners with Roblox for innovative 3D measurement integration
Integral Ad Science (Nasdaq: IAS) integrated with Roblox, offering Viewability and IVT Measurement products for advertising campaigns. This provides advertisers ...
