IAS Expands AI-Driven Brand Safety and Suitability Measurement To Meta
NEW DELHI – February 6, 2024 – Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, ...
Tag: IAS
IAS Expands Total Media Quality Product to YouTube Shorts
New Delhi: Integral Ad Science, a leading global media measurement and optimization platform, today announced an expansion of its measurement ...
Time-in-View declines despite a rise in viewability: IAS media quality report
Integral Ad Science has launched its annual Media Quality Report for H2 2022, where APAC has led the charge with ...
IAS provides verification solution to Amazon Publisher Services Connections Marketplace
Integral Ad Science announced that its Publisher Optimization solution is now available within the Amazon Publisher Services Connections Marketplace. APS ...
Integral Ad Science ad verification program goes live with Netflix
Integral Ad Science has launched Viewability and Invalid Traffic verification for Netflix’s ad-supported plan, following the partnership announcement in 2022. ...
Financial headwinds will mean greater quest for efficiency: Saurabh Khattar, Integral Ad Science
Indian advertisers with an ad fraud mitigation strategy experienced fraud rate of around 1pc on their campaigns. In the case ...
Eroding consumer trust, the top concern for advertising on social media in 2023: IAS Report
Integral Ad Science released its 2023 Industry Pulse Report that found media experts called out declining consumer trust as a ...
IAS Partners with Gadsme to Provide Greater Transparency for In-Game Advertising Performance
Integral Ad Science announced a first-to-market partnership with Gadsme, a premium in-game advertising platform. The partnership will enable IAS to ...
IAS appoints Tania Secor as CFO
Integral Ad Science has announced today the appointment of Tania Secor as Chief Financial Officer, effective December 5, 2022. Secor ...
Ads Placed Alongside Pro-Sustainability Contexts Increase Brand Uplift, New IAS Research in Australia Finds
IAS conducted an online survey among Australian online users to understand consumer attitudes towards environmental causes and sustainability. Research by ...
