90% of India’s Sports Audience Now Mobile-Only, Social Media Drives Engagement Surge: Comscore
Mumbai: India’s sports ecosystem is witnessing a major digital transformation, with mobile and social media emerging as the dominant touchpoints ...
Tag: ICC Women’s T20 World Cup
W.i.S.H. and Mikey McCleary’s song celebrate women’s cricket in the ICC Women’s T20 World Cup 2024
MUMBAI: The International Cricket Council (ICC) has announced the official event song for the ICC Women’s T20 World Cup 2024, ...
Star Sports launches #BlueKnowsNoGender campaign ahead of Women’s T20 World Cup
In the lead-up to the ICC Women’s T20 World Cup, Star Sports, official broadcaster of the marquee tournament and India’s ...
Ganguly, Sawhney and Shah get countdown to ICC Men’s T20 World Cup 2021 underway
Mumbai: Inspired by the colors of India and the intense passion that fans have for the game, the brand identity ...
ICC Women’s T20 World Cup breaks all T20 viewership records in women’s cricket
Consumption grows 3x to 5.4 billion minutes Reach at historical high of 74.9Mn up 200% Hotstar viewership grows 180% while consumption ...
