• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Wednesday, April 14, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

ICC Women’s T20 World Cup breaks all T20 viewership records in women’s cricket

by Editorial
March 24, 2020
in Featured, Television
2 min read
ICC Women’s T20 World Cup breaks all T20 viewership records in women’s cricket
Share Share ShareShare
  • Consumption grows 3x to 5.4 billion minutes
  • Reach at historical high of 74.9Mn up 200%
  • Hotstar viewership grows 180% while consumption per user rises 80% from the ICC Women’s World Twenty20 2018
  • Social conversations up by 2.5x compared to ICC Women’s World Twenty20 2018

Mumbai: The recently concluded ICC Women’s T20 World Cup saw unprecedented growth in the consumption of T20 women’s cricket, resulting in the official broadcaster Star Sports setting new records.  Consumption rose three times to 5.4 billion minutes during the tournament.

BARC Bn. Min Cumulative reach

(in Mn)

ICC Women’s T20 World Cup 2020 5.4 74.9
ICC Women’s T20 World Cup 2018 1.8 36.9

The finals which witnessed hosts Australia square off against India recorded 9.9 million average impressions, the highest ever for any women’s T20 match! Australia beat India by 85 runs to win their fifth Women’s T20 World Cup crown in front of a packed MCG with 86,174 fans in attendance,in a final that will truly go down as one of the most memorable cricketing spectacles ever.

Star Sports, through its campaign #TakeOnTheWorld, which featured the 16-year old swashbuckling Indian opening batter, Shafali Verma, brought alive her single minded-focus and passion to play the game she loved. The same passion was seen in Shafali’s game throughout the tournament – her talent and pure power took the cricketing world by storm. Even though the teenage sensation ended up on the losing side, her performance during the tournament left many fans of the game in awe and talking about her prodigious talent despite her young age.The campaign generated 1.3Mn interactions across social platforms, a 5.2x increase over the last ICC Women’s World Twenty20 2018.

This overwhelming response from fans will not only inspire a generation of young girls to take up the sport but also attract brand and advertising interest to further fuel the growth of women’s cricket in India.

With this, Star Sports proudly supports 100% Cricket, the ICC’s yearlong campaign to  grow the visibility of the women’s game, celebrate the players and their passion, and reinforce cricket’s position at the forefront of the women’s sport movement.

Source: BARC (TV + OOH), Only Match Telecast Hours considered

Tags: #TakeOnTheWorld campaignICC Women’s T20 World CupShafali VermaTwenty20 2018

Related Posts

Reliance Securities creates new earnings opportunities in financial services via its digital platform amidst COVID 2.0
Featured

Reliance Securities creates new earnings opportunities in financial services via its digital platform amidst COVID 2.0

by Editorial
April 13, 2021
0

Mumbai: Amidst the rising uncertainties with the second wave of COVID-19 infections across the country and the renewed fears of...

Read more
Yes Madam to offer free Covid-19 Vaccines to their professionals and all the employees
Featured

Yes Madam to offer free Covid-19 Vaccines to their professionals and all the employees

by Editorial
April 13, 2021
0

New Delhi: One of India’s leading Salon-at-home startups, Yes Madam has announced that it will provide free Covid -19 Vaccination...

Read more
Ad Volumes of Education sector on Television grew by 23% during Jan-Mar’21* compared to same period in previous year

Ad Volumes of Education sector on Television grew by 23% during Jan-Mar’21* compared to same period in previous year

April 10, 2021
Zoho’s Sridhar Vembu, Amazon Prime’s Gaurav Gandhi honoured as GameChangers of 2020

Zoho’s Sridhar Vembu, Amazon Prime’s Gaurav Gandhi honoured as GameChangers of 2020

April 10, 2021
TAM- Medianews4u South Side Story Decoded Report: 1800+ advertisers registered positive growth in advertising during the unlockdown period

TAM- Medianews4u South Side Story Decoded Report: 1800+ advertisers registered positive growth in advertising during the unlockdown period

April 10, 2021
LV Krishnan, CEO, TAM Media Research

Digital spend has increased from 13% to 21% in the South Indian Market, LV Krishnan, CEO, TAM Media Research

April 9, 2021
The biggest tool in animation that we have is that we are the only channel available in 8 regional languages: Leena Lele Dutta - Sony Pictures Networks India

The biggest tool in animation that we have is that we are the only channel available in 8 regional languages: Leena Lele Dutta, Sony Pictures Networks India

April 9, 2021
Celebrating 14 Years of IPL Advertisement

Celebrating 14 Years of IPL Advertisement

April 9, 2021

Subscribe to Newsletters

Trending

Asianet unveils special content line up for Vishu 2021
Featured

Asianet unveils special content line up for Vishu 2021

by Editorial
April 12, 2021
0

Trivandrum: Asianet has come up with an array of movies and special programs for Vishu on 14 April. The day...

Kooku OTT App launches new web series ‘Lolita PG House’

Kooku OTT App launches new web series ‘Lolita PG House’

April 2, 2021
BalleBaazi.com welcomes the IPL season with their new campaign “Cricket Machao”

BalleBaazi.com welcomes the IPL season with their new campaign “Cricket Machao”

April 13, 2021
Hero Group announces its foray into edtech with ‘Hero Vired’

Hero Group announces its foray into edtech with ‘Hero Vired’

April 13, 2021
It’s Time to Embrace Differences & Celebrate Strengths

It’s Time to Embrace Differences & Celebrate Strengths

April 13, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.