Advertising Council invites young professionals for all-expenses paid course in Malaysia
The Advertising Council of India has invited entries from young professionals for the FastTrack immersive course in Kuala Lumpur. The ...
Tag: Indian Society of Advertisers
‘Model Media Agency Agreement highlights issues to be resolved for transparency and stability’
Sunil Kataria, Chairman of ISA and CEO – Lifestyle Business, Raymond, explains the need for the Charter and its key ...
ISA Media Charter launched; Model Media Agency Agreement template, ad fraud in focus
The Indian Society of Advertisers (ISA), the national body representing advertisers, announced the launch of ‘ISA Media Charter’ to safeguard ...
Indian Society of Advertisers Global CEO Conference 2022 to focus on navigating a VUCA 2.0 World
The Indian Society of Advertisers (ISA) is organizing the 3rd edition of The ISA Global CEO Conference on ‘VUCA 2.0: ...
Landing page issue: BARC India introduces algorithm to check forced viewership data
BARC India has introduced an algorithm into its data validation method to remove the impact of the landing page on ...
ISA advisory on channels opting out of BARC: Assess independently, make informed decisions
In the wake of a few news broadcasters deciding to unsubscribe and pull out of Broadcast Audience Research Council ( ...
The Indian Society of Advertisers elects Sunil Kataria as Chairman
The newly elected Executive Council of the Indian Society of Advertisers (ISA) met on September 27, 2021. Sunil Kataria, Chief Executive Officer, ...
Industry Experts to discuss on Market growth during Festive Season in ISA’s upcoming Webinar
The festive season is back. And Brands are also geared up to enjoy a share from this festive pie with ...
Indian Society of Advertisers announces two-part webinar ‘Brands and Consumers: 2021 and Beyond’
Consumer behavior has gone through a paradigm shift during COVID. As a corollary, it has posed new challenges for brands. ...
8 out of 10 people exhibit trust in advertising, finds joint ASCI – ISA report
Mumbai: A study commissioned by the Advertising Standards Council of India (ASCI) and the Indian Society of Advertisers (ISA), and ...
