India’s OTT Market Hits 601 Million Users, But Only 119 Million Pay: Monetisation Gap Widens
Mumbai: India’s OTT ecosystem continues to expand at scale, but a widening monetisation gap is emerging as the industry’s biggest ...
Tag: India’s OTT market
Prime Video and JioHotstar Share the Top Spot in Q3 2025 as India’s OTT Market Rebalances Post a Sports-Heavy Quarter
Mumbai: India’s OTT landscape underwent a notable reordering in the third quarter of 2025, with new JustWatch data indicating a ...
India’s OTT market to reach 144 mn subscriptions with 38% growth by 2027: FICCI-EY Report
The Indian OTT landscape is rapidly evolving, driven by market consolidation, shifting revenue models, and innovative content strategies. According to ...
India’s OTT Market to Grow 14.9% CAGR, Reaching INR 35,062 Crore by 2028: PwC report
Mumbai: India’s OTT (over-the-top) market has seen a dramatic surge in revenues, quadrupling since 2019, with a market value of ...
