Importance of Influencer Marketing Grows in the B2B Space: WPP-Kantar Report
Mumbai: While influencer marketing has traditionally been dominated by B2C (business-to-consumer) campaigns, 2024 has seen a notable surge in B2B influencer ...
Tag: Influencer Marketing
Influencer Marketing Is No Longer Just About ‘Who’ or ‘Where’—It’s About How
Mumbai: The India Influencer Marketing Report 2025 by WPP Media’s The Goat Agency, in collaboration with Kantar, has been launched—offering ...
When I look at 2025, I see it as a year of exciting opportunities and strategic evolution for us: Rahul Tekwani, Branding Edge
Branding Edge Strategic Communication and Advisory Branding Edge is a data-driven and consumer insight backed creative strategic communication agency which ...
At Flourish, we don’t just sell products—We offer stories, impact, and a vision of a better world: Pragati Tripathi
Flourish is an e-commerce platform that enables sustainable brands and empower artisans. It was founded with the vision of making ...
KlugKlug aims for 10x growth globally in FY 24-25
New Delhi: KlugKlug, a SaaS platform for influencer marketing, has announced plans for an aggressive global expansion with a target ...
Consumer attitudes towards refurbished devices are changing due to affordability and warranties from market players: Yug Bhatia, ControlZ
ControlZ envisions a future where conscious consumption is the norm, and their mission is to make previously owned devices desirable ...
KlugKlug names Shuchi Sethi as Country Manager for India
New Delhi: KlugKlug, a global SaaS platform for influencer marketing, has appointed Shuchi Sethi as its new Country Manager for ...
India lags in awareness of virtual influencers, hindering local development in comparison to the West: Arushi Gupta, Influencer.in
The influencer industry is expected to hit Rs. 5,500 crores by the end of 2024. The Influencer Marketing Report 2024, ...
If you have a real insight in a communication, then that storytelling will stay with you: Kiran Giradkar, BN Group
Simply Fresh, the flagship brand of BN Group, an edible oil manufacturer, has launched a brand film to celebrate the ...
Admitad’s Affiliate Carnival 2024 aims to provide higher brand visibility to brands during this festive season
MUMBAI: Admitad, a Mitgo team has launched ‘Affiliate Carnival 2024’ starting from October to December. The objective of this Carnival ...
