New Delhi: KlugKlug, a global SaaS platform for influencer marketing, has appointed Shuchi Sethi as its new Country Manager for India. With over a decade of experience in the influencer marketing sector, Sethi will spearhead the company’s expansion and revenue initiatives across the diverse regions of India, including North, West, and South.
Sethi is an established influencer marketing expert, having previously held leadership roles at Fork Media and Anymind Asia Group, where she played a pivotal role in business development and client growth. Her extensive experience includes partnerships with over 200 brands, equipping her with a unique understanding of influencer dynamics crucial for KlugKlug’s objectives. In her new role, Sethi will focus on building awareness around data-driven solutions for influencer marketing, addressing the growing demand from brands for clarity and ROI from their influencer engagements.
“In my years in this industry, I have witnessed influencer marketing evolve from a burgeoning concept to a core marketing strategy for brands across sectors,” said Shuchi Sethi. “KlugKlug’s emphasis on data and automation is not only timely but essential for bringing structure and scientific rigor to this space. I am excited to join KlugKlug to drive this change and provide our clients with the insights they need to make informed decisions.”
Kalyan Kumar, Co-Founder and CEO of KlugKlug, expressed enthusiasm about Sethi’s appointment, stating, “We are excited to welcome Shuchi as our Country Manager for India. Her leadership experience and deep understanding of influencer marketing’s evolving nature will be instrumental as KlugKlug continues to deliver data-backed solutions that aid our clients in making informed decisions. Shuchi’s insights will play a crucial role in scaling our operations and strengthening KlugKlug’s foothold in the Indian market.”
Vaibhav Gupta, Co-Founder and CPO of KlugKlug, added, “Brands today are increasingly recognizing the value of technology in influencer marketing, leveraging data and automation to drive results. With Shuchi’s extensive experience and proven track record in the influencer space, she brings a blend of industry insight and strategic expertise that makes her the perfect fit to lead KlugKlug’s growth in India.”
KlugKlug currently boasts a portfolio of over 200 clients and continues to gain traction across various sectors, from multinational corporations to emerging brands. The company’s strategic focus on market expansion includes plans to strengthen its presence in the Middle East, Southeast Asia, and Australasia over the next 12 to 18 months, with operations planned in key markets such as Thailand, Malaysia, the Philippines, Kuwait, and Saudi Arabia.
