Anzu and IAS launch measurement solution to validate 3D in-game media quality
Anzu, an intrinsic in-game advertising solution, and Integral Ad Science (IAS), a global media measurement and optimisation platform, have today ...
Tag: Integral Ad Science
IAS rolls out ad measurement tools for Facebook and Instagram Reels
Integral Ad Science, a global media measurement and optimisation platform, announced that it has rolled out ad measurement tools for ...
IAS announces next-gen Quality Attention measurement product
Integral Ad Science, a global media measurement and optimisation platform, today announced the launch of its Quality Attention post-bid measurement ...
Integral Ad Science earns MRC accreditation for CTV viewable impressions
Integral Ad Science, a global leader in digital media quality, today announced it has received the industry’s first accreditation for ...
IAS enhances YouTube Brand Safety and Suitability Measurement Offering
Integral Ad Science, a global leader in digital media quality, today announced it has enhanced its partnership with YouTube to ...
Here’s why media quality matters more during the macro economic headwinds
If I were to ask a room full of people to think of the last time they went a day ...
IAS provides verification solution to Amazon Publisher Services Connections Marketplace
Integral Ad Science announced that its Publisher Optimization solution is now available within the Amazon Publisher Services Connections Marketplace. APS ...
Integral Ad Science ad verification program goes live with Netflix
Integral Ad Science has launched Viewability and Invalid Traffic verification for Netflix’s ad-supported plan, following the partnership announcement in 2022. ...
Financial headwinds will mean greater quest for efficiency: Saurabh Khattar, Integral Ad Science
Indian advertisers with an ad fraud mitigation strategy experienced fraud rate of around 1pc on their campaigns. In the case ...
Integral Ad Science appoints Khurrum Malik as CMO
Integral Ad Science has announced the appointment of Khurrum Malik as Chief Marketing Officer, effective immediately. Malik will accelerate market ...
