From SRK to Dhoni, Male Celebrities Dominate as Celebrity-Led TV Ad Volumes Dip in 2025: TAM AdEx
Mumbai: Celebrity endorsements continue to be a cornerstone of Indian television advertising, but 2025 marked a year of recalibration rather ...
Tag: IPL
FMCG brands see 5.7% sales growth from advertising on JioStar during IPL 2025: Report
Mumbai: JioStar has released the findings of a comprehensive new study highlighting the powerful impact of sports advertising on consumer ...
IPL Auction Week: Will We See More Meteoric Bids? A Look Back at the Costliest Buys in League History
Mumbai: As the IPL Auction returns this week, the big question on everyone’s mind is simple: Will the bidding war ...
IPL records two consecutive years of valuation decline, drops to ₹76,100 crore in 2025: D and P Advisory
MUMBAI: For the first time in its history, the IPL has faced two consecutive years of ecosystem valuation decline. D ...
JioStar backs BCCI’s decision to suspend IPL 2025, cites national interest
Mumbai: JioStar has issued an official statement supporting the Board of Control for Cricket in India (BCCI)’s decision to suspend ...
Beyond the Boundary: How IPL is Setting New Standards in Sports Marketing
Major corporations, brand conflicts, and international media interest are all aspects of a cricket tournament outside the actual game itself. ...
Melting the Competition: How Ice Cream Brands Can Scoop Up the Summer Success?
Summer brings ice cream brands into the spotlight, as the sweltering heat pushes consumers to seek cool and refreshing treats. ...
2024 saw a marked consolidation in sponsorship activities in Indian sports: GroupM Sporting Nation’s 12th Edition
MUMBAI: 2024 was a year that saw marked consolidation in sponsorship activities in Indian sports. While there was no overt ...
The next phase for the IPL will be about building a lasting legacy: IPL chairman Arun Singh Dhumal
MUMBAI: Writing for GroupM Sporting Nation’s 12th Edition IPL chairman Arun Singh Dhumal has said that while the journey so ...
Rapido delivers speed this IPL with a 5-minute ride guarantee
Bangalore: As the IPL fever grips the nation, Rapido, a ride-sharing platform, has launched an electrifying new campaign, promising users ...
