super.money taps Salman Khan, Arbaaz Khan for playful IPL campaign film
Bengaluru: super.money has unveiled its latest brand film featuring Salman Khan and Arbaaz Khan, marking the duo’s return to on-screen ...
Tag: IPL
Vikram Solar continues partnership with IPL franchise KKR
MUMBAI: Vikram Solar, an integrated solar energy solutions provider, has announced the continuation of its partnership with Kolkata Knight Riders ...
Cadbury Dairy Milk launches ‘#TheKhaasSeat’ campaign to celebrate fans’ first-ever IPL match experience
Mumbai: Cadbury Dairy Milk, from Mondelez India, has unveiled its latest campaign for the Indian Premier League season, celebrating the ...
IPL Advertising Evolves: Why Creativity and Measurement Now Matter More Than Spend
IPL 2026 is reinforcing the league’s status as one of the most powerful advertising ecosystems in global sport. With projected ...
IPL’s ₹1,300 Crore Jersey Economy: How Team Sponsorships Became a Core Growth Engine
Mumbai: IPL 2026 is once again highlighting the league’s transformation into a multi-billion-dollar sports business ecosystem. With advertising revenues expected ...
IPL’s ₹1.65 Lakh Crore Economy: How 18 Seasons Built India’s Most Powerful Advertising Engine
Mumbai: IPL 2026 is reinforcing the league’s position as one of the most formidable commercial ecosystems in global sport. The ...
From SRK to Dhoni, Male Celebrities Dominate as Celebrity-Led TV Ad Volumes Dip in 2025: TAM AdEx
Mumbai: Celebrity endorsements continue to be a cornerstone of Indian television advertising, but 2025 marked a year of recalibration rather ...
FMCG brands see 5.7% sales growth from advertising on JioStar during IPL 2025: Report
Mumbai: JioStar has released the findings of a comprehensive new study highlighting the powerful impact of sports advertising on consumer ...
IPL Auction Week: Will We See More Meteoric Bids? A Look Back at the Costliest Buys in League History
Mumbai: As the IPL Auction returns this week, the big question on everyone’s mind is simple: Will the bidding war ...
IPL records two consecutive years of valuation decline, drops to ₹76,100 crore in 2025: D and P Advisory
MUMBAI: For the first time in its history, the IPL has faced two consecutive years of ecosystem valuation decline. D ...
