One Team Ruled The Pitch. One Brand Ruled The Feed
Mumbai: As the IPL season captured the nation’s attention, Sports Tak emerged as the digital home for cricket fans with ...
Tag: IPL
Dentsu India secures Tata Group’s Integrated IPL media mandate across multiple brands
Mumbai: Dentsu India has been awarded the integrated media mandate for the Tata Group’s Indian Premier League (IPL) portfolio, bringing ...
IPL may shift out of summer window as BCCI explores new scheduling options
Mumbai: The Board of Control for Cricket in India (BCCI) is evaluating the possibility of moving the Indian Premier League ...
super.money taps Salman Khan, Arbaaz Khan for playful IPL campaign film
Bengaluru: super.money has unveiled its latest brand film featuring Salman Khan and Arbaaz Khan, marking the duo’s return to on-screen ...
Vikram Solar continues partnership with IPL franchise KKR
MUMBAI: Vikram Solar, an integrated solar energy solutions provider, has announced the continuation of its partnership with Kolkata Knight Riders ...
Cadbury Dairy Milk launches ‘#TheKhaasSeat’ campaign to celebrate fans’ first-ever IPL match experience
Mumbai: Cadbury Dairy Milk, from Mondelez India, has unveiled its latest campaign for the Indian Premier League season, celebrating the ...
IPL Advertising Evolves: Why Creativity and Measurement Now Matter More Than Spend
IPL 2026 is reinforcing the league’s status as one of the most powerful advertising ecosystems in global sport. With projected ...
IPL’s ₹1,300 Crore Jersey Economy: How Team Sponsorships Became a Core Growth Engine
Mumbai: IPL 2026 is once again highlighting the league’s transformation into a multi-billion-dollar sports business ecosystem. With advertising revenues expected ...
IPL’s ₹1.65 Lakh Crore Economy: How 18 Seasons Built India’s Most Powerful Advertising Engine
Mumbai: IPL 2026 is reinforcing the league’s position as one of the most formidable commercial ecosystems in global sport. The ...
From SRK to Dhoni, Male Celebrities Dominate as Celebrity-Led TV Ad Volumes Dip in 2025: TAM AdEx
Mumbai: Celebrity endorsements continue to be a cornerstone of Indian television advertising, but 2025 marked a year of recalibration rather ...
