Swiggy promotes return of its match mania deals
Swiggy, an on-demand convenience delivery platform, has launched two TVCs to communicate the special offers and discounts under its “Match ...
Tag: IPL
Advertisers fall from 60 to 35 on TV during first seven matches of IPL 16: TAM
Indian Premier League (IPL) on TV has witnessed a significant decline in brand presence during this season. According to TAM ...
Cadbury Dairy Milk unites Indians to cheer for all sports
In India, Cricket enjoys the highest viewership and has the largest number of supporters compared to any other sport. As ...
IPL 2023 to propel fantasy sports revenue to INR 2900-3100 cr: Report
The Gross Gaming Revenue of Fantasy Sports during IPL 2023 is expected to grow by ~30-35pc to reach INR 2900-3100 ...
IPL 2023: CSK vs LSG watched by 66 mn unique viewers on JioCinema
In this new age of streaming era, the viewers are increasingly switching their viewing habits online. India boasts a generous ...
JioCinema claims over 1.6 cr concurrent views for IPL opener despite streaming glitch
The IPL 2023 opener saw the defending champions Gujarat Titans taking on Chennai Super Kings at the Narendra Modi Stadium ...
Sachin Tendulkar invites cricket fans to set new record
JioCinema recently announced Sachin Tendulkar as their brand ambassador as a part of its mission to make sports viewing synonymous ...
TVS Eurogrip Tyres rides on MSD’s sense of humour in IPL campaign
TVS Eurogrip, a two & three-wheeler tyre brand, has launched new brand campaign with a series of ad films, bringing ...
Will streaming vs broadcast war rejuvenate IPL?
Most IPL promos this year by the broadcaster and the streaming partner went head on - wooing the viewer to ...
RCB plays innovation game, to accelerate sports & health-tech startups
The RCB Unbox event organised in Bengaluru on March 26 witnessed the launch of multiple initiatives by the IPL franchise. ...
