Advertiser spend on TV and social media is twice as high as daily consumption: WARC
A new WARC analysis of advertising spend forecasts for 100 markets worldwide and the results of a survey by GWI ...
Tag: James McDonald
Global advertising spend set to rise by 12.6% this year to reach US $665 bn: WARC
Global advertising spend is on course for 12.6% growth this year to reach U S$665bn, an upgrade from 6.7% initially ...
Global advertising spend is set to rise by 7.1% to $660bn in 2020: The Adspend Outlook 2020
International: Global advertising spend is set to rise by 7.1% to $660bn this year, buoyed by 13.2% growth in internet ...
Cinema advertising growth is outpacing all other traditional media: WARC Global Ad Trends
Mumbai: The global cinema advertising market is expected to be worth $4.6bn this year, representing a 6.8% rise from 2018. ...
Social advertising growth halved over the last year; Facebook looks to new revenue streams as ad market cools: WARC’s Global Advertising Trends
WARC, the international marketing intelligence service, has found that advertising revenues among key social and messaging companies rose 26.2% year-on-year ...
Podcast ad market could reach $1.6bn by 2022 as Spotify moves to take lion’s share: WARC Global Ad Trends
International: WARC, the international marketing intelligence service, has found that podcasts could account for 4.5% of global audio advertising spend ...
