3.1X Co-Viewing, 90% Affluent Audiences and 85% Surge in Watch Time: JioStar’s CTV Playbook
Mumbai: JioStar Entertainment has launched its first-ever Connected TV (CTV) Playbook, a comprehensive strategic guide that unpacks how brands can ...
Tag: Jyoti Malladi
Nostalgic connections and business prospects drive adaptation of familiar old songs in new movies
The Indian film industry is witnessing a growing trend of late, the incorporation of old songs into movies. While some ...
What is the future for small regional OTT players?
The pandemic period and the phase that followed saw the mushrooming of several OTT players in regional languages. Apart from ...
Will ICC World Cup 2023 score over 2019 on ad revenue?
Total IPL 2023 ad revenue dropped from last year, with big-spending brands from categories like edtech toning down spends or ...
Footfalls in question, will cinema advertising live up to projections?
According to GroupM’s This Year Next Year - 2023 report, ad spends on cinema have grown back from Covid lows ...
How will Jio’s SVOD entry impact streaming ecosystem in India?
The digital content marketplace in India is likely to witness the entry of an aggressive OTT player in the second ...
Originals critical for OTT differentiation, should be ‘made for India’ at right budget: Experts
OTT originals with powerful story-driven content have connected resoundingly with audiences. Shows like Sacred Games, Pataal Lok, Family Man and ...
Will HBO content exit hit Disney+ Hotstar base?
In a recent social media post, Disney+ Hotstar announced that starting 31st March 2023, HBO content will be unavailable while ...
Ipsos India launches Advertising and Communication tool – Instant|Labs
New Delhi: Ipsos the leading market research agency with a presence in 90 global markets has brought Instant|Labs, an agile, ...
