New Delhi: Affluent Indians have chosen their winners. Google has emerged as the Most Influential Brand (MIB) of circa 2017. And technology and e-tailing brands have taken up other places in the top five positions, as per Ipsos Most Influential Brands (MIB) study. Amazon is at the number 2 spot, followed by the mobile service provider (MSP), Jio at the 3rd spot; social engagement site Facebook is ranked 4th, followed by e-marketplace Flipkart, at the 5th position.
Jyoti Malladi, Executive Director, Brand Health Tracking, Ipsos says, “Influential brands provide a sense of purpose by reflecting our personal values. They are an extension of us. They help consumers engage with them long after the purchase. Further, consumers make deep emotional connections with these brands as they are surrounded by them for the most part, occupying a meaningful place in their lives.”
So, which are the other brands in the top 10 MIB list?
Barring one FMCG player, the rest are all technology and telecom brands – Samsung (ranked 6th), Patanjali (ranked 7th), Microsoft (ranked 8th), iPhone (ranked 9th) and Apple (ranked 10th).
The Most Influential Brands (MIB) study ranks 100 brands across categories, shortlisted as per advertising spends. The key parameters of evaluation were – Trustworthy, Engagement, Leading Edge, Corporate Citizenship and Presence.
The study was conducted online, among 1000 nationally representative affluent audiences from the top metros.