Marketing in a polarized nation: Providing trust, truth and sanctuary creates a pathway to US brands
As the United States welcomed a new president, there remains concerned among citizens and brands about the country's deep polarization. ...
Tag: Kantar
Rural India likely to bounce back faster than Urban: Kantar and GroupM’s Dialogue Factory Report
Mumbai: India’s largest insights-based consultancy company- Kantar, along with GroupM’s experiential marketing unit- Dialogue Factory, today unveiled a first of ...
Reykjavík Index for Leadership finds no reduction in prejudice expressed against female leaders
New Delhi: Women Political Leaders and Kantar, creators of The Reykjavik Index for Leadership, have found that as the world ...
Kantar CX+ 2020: Netflix, Tatasky, Jio & Airtel emerge as Leaders in the TMT sector in India
New Delhi: We are living in an era where experience is everything – whether it is experience derived out of ...
Alexis Nasard to Join Kantar as Global CEO effective from Dec 2020
London: Kantar, the world’s leading data, insights and consulting company, announces the appointment of Alexis Nasard as Chief Executive Officer, ...
Innovation fuels growth for retail and telecom sectors in BrandZ™ Top 75 Most Valuable Indian Brands despite challenging times
Mumbai:Retail and telecom brands have outperformed most other categories and seen their brand value increase in the 2020 BrandZ™ Top ...
Kantar releases CX+ India Retail Report 2020
Customer experience is all pervasive, whether derived out of products or services that one experiences. CX+ is the only sector-specific ...
Kantar – Value and innovation: Finding growth in the post-pandemic recession
New Delhi: Persistent safety concerns, financial pressures, and sticky new behaviors mean consumers will not return to pre-pandemic behavior any ...
71% believe coronavirus must not be exploited to promote a brand: Kantar’s new COVID-19 Barometer
Urban India is anxiously echoing the general mood of the nation Day-to-day disruption (69%) bothers Indians more than health concerns ...
OTT Audio streaming data will justify the reason why Brands should invest in this media: Hemant Mehta and Manoj Dawane
Kantar and VTIONTM join hands to launch OTT Audience Measurement Insights- a first of its kind, passive, continuous audience measurement ...
