Integrated media strategies gain importance as channel synergy drives 43% campaign impact: Kantar
Mumbai: The strongest campaigns do more than entertain. They connect with consumers through familiar human truths, embed the brand naturally ...
Tag: Kantar
The FIFA Ball Has a 500 Hz Sensor. Why Brands Need One Too.
Why the future of marketing will be won not by better dashboards, but by better sensing systems. 1. The Lesson ...
Consumer confidence slips as only 48% expect India’s economy to improve in 2026: Kantar
Mumbai: Indian consumers are becoming increasingly cautious with their finances amid mounting global economic and geopolitical uncertainty, according to the ...
Digital video, including short-form formats, proven to deliver multi-year brand building impact: Dentsu study
Mumbai: Dentsu has unveiled The Brand Reset, a new global study that challenges the marketing industry’s overreliance on short-term performance ...
India’s search trends show 154% AI growth, 61% rise in quick commerce: Kantar Report
Mumbai: Kantar has unveiled the 2026 edition of its India in Search report, highlighting how India’s evolving cultural dualities are significantly reshaping consumer ...
92% Indians see AR transforming digital engagement: Snap–Kantar Report
Mumbai: At a time when traditional advertising is increasingly being ignored due to clutter and passive consumption, a new study ...
JioStar unveils ‘The Winning Edge’ playbook to help brands maximise impact on live cricket
Mumbai: JioStar has launched ‘The Winning Edge’, India’s first data-backed advertising playbook aimed at helping brands and media buyers unlock ...
70% Indians said that the 2025 Union Budget met their expectations, largely due to tax reliefs: Kantar
Mumbai: Indians are heading into the Union Budget 2026 with a more pragmatic and cautious outlook, shaped by inflationary pressures, job ...
India’s digital-only viewership touches 313 Million, 75% users from rural India: Kantar Media Compass Report
Mumbai: India’s media consumption landscape is undergoing a rapid transformation as audiences increasingly embrace digital platforms, reshaping how brands plan ...
Food & Beverages, Personal Care and Home Care emerge as FMCG’s biggest brand-building laggards in 2025: Soumya Mohanty, Kantar
Kantar BrandZ’s Top 100 Most Valuable Indian Brands have reached a combined value of $523.5 billion in 2025, accounting for ...
