Linear television (LTV) Archives

TAM Sports expands cross-platform monitoring to include CTV and mobile live streaming

CTV Widens Advertising Lead Over Linear TV During FIFA World Cup 2026: TAM Sports

July 3, 2026

Mumbai: Advertising activity during the first 62 live matches of the FIFA World Cup 2026 reflected a shifting media landscape, ...

JioStar–Kantar study finds Linear TV cricket viewers skew affluent, trust TV ads more ahead of packed 2026 season

February 23, 2026

Mumbai: Linear television (LTV) continues to deliver high-value audiences and strong brand credibility for advertisers during marquee cricket tournaments, according ...

Tag: Linear television (LTV)

CTV Widens Advertising Lead Over Linear TV During FIFA World Cup 2026: TAM Sports

JioStar–Kantar study finds Linear TV cricket viewers skew affluent, trust TV ads more ahead of packed 2026 season

Recent News

Netflix’s Operation Safed Sagar to premiere globally on August 7

Rasa Silver Stories launches ‘Ab Nahi Toh Kab?’ campaign, urging women to celebrate themselves without waiting for an occasion

Parle Monaco ropes in Orry for ‘Sada Salty Raho’ campaign celebrating Gen Z authenticity

Newsletter

Subscribe to Newsletters