Linear TV represents just 12.4% of global ad spend, down from 41.3% in 2013: WARC
MUMBAI: The shape of television media is changing, as consumers shift from linear TV (traditional) to connected TV (streaming video ...
Tag: Linear TV
Zee looking to reduce losses, improve the performance in the English cluster of linear TV, Sugarbox, Teleplay and Zindagi, Hipi, Weyak, music
Mumbai: The board of Zee Entertainment Enterprises Ltd. (Zee) has institutionalised a structured Monthly Management Mentorship (3M) Programme. The objective ...
A new business model will emerge for cricket: 2024 FICCI EY Report
Mumbai: The 2024 FICCI EY report has noted that a new business model will emerge for cricket. To enable a ...
Digital usage for OTT content discovery surges in small towns: Report
Boston Consulting Group (BCG) and Meta today announced the launch of a new report titled ‘Seeing the BIG Picture - ...
