IPL 2026 Ads Split: Ecom Leads CTV with 39%, Mouth Fresheners Top TV at 14%
Mumbai: The first 31 matches of IPL 2026 highlight a sharp divergence in advertising strategies across Connected TV (CTV) and ...
Tag: Linear TV
JioHotstar leads CTV with 35%, Google tops Linear TV at 13% in IPL 2026: TAM Sports
Mumbai: As the Indian Premier League (IPL) 2026 progresses into its mid-season, India’s advertising ecosystem is witnessing a pronounced “screen ...
Linear TV revenues could decline at 5% until 2028: FICCI EY Report
MumbaiI: Linear TV revenues could decline at 5% until 2028 noted the FICCI EY Report. Linear TV ad revenues will ...
BARC pilots cross-media ratings framework with JioStar, signalling shift toward unified TV-digital measurement
Mumbai: India’s television measurement system may be entering its most consequential transition yet, with the Broadcast Audience Research Council (BARC) ...
Linear TV represents just 12.4% of global ad spend, down from 41.3% in 2013: WARC
MUMBAI: The shape of television media is changing, as consumers shift from linear TV (traditional) to connected TV (streaming video ...
Zee looking to reduce losses, improve the performance in the English cluster of linear TV, Sugarbox, Teleplay and Zindagi, Hipi, Weyak, music
Mumbai: The board of Zee Entertainment Enterprises Ltd. (Zee) has institutionalised a structured Monthly Management Mentorship (3M) Programme. The objective ...
A new business model will emerge for cricket: 2024 FICCI EY Report
Mumbai: The 2024 FICCI EY report has noted that a new business model will emerge for cricket. To enable a ...
Digital usage for OTT content discovery surges in small towns: Report
Boston Consulting Group (BCG) and Meta today announced the launch of a new report titled ‘Seeing the BIG Picture - ...
