A mere 5% increase in attention can lead to up to 2X gains in brand perception: Snapchat, WPP Media, and Lumen&#8217;s ‘Attent

A mere 5% increase in attention can lead to up to 2X gains in brand perception: Snapchat, WPP Media, and Lumen’s ‘Attention Advantage’ Report

August 7, 2025

Mumbai: Snapchat, WPP Media, and Lumen have come together to launch ‘Attention Advantage,’ a groundbreaking research study that redefines how ...

In-game ad spend remains stubbornly low globally: WARC

August 2, 2024

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Mumbai: Gaming has a vast global audience and is a key driver of culture. Despite this in-game ad spend remains ...

IAS announces next-generation quality attention measurement product

IAS announces next-gen Quality Attention measurement product

June 16, 2023

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Integral Ad Science, a global media measurement and optimisation platform, today announced the launch of its Quality Attention post-bid measurement ...

Tag: Lumen

A mere 5% increase in attention can lead to up to 2X gains in brand perception: Snapchat, WPP Media, and Lumen’s ‘Attention Advantage’ Report

In-game ad spend remains stubbornly low globally: WARC

IAS announces next-gen Quality Attention measurement product

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