The underrated Brand Assets that last longer than CMO’s
Everyone wants the billboard. No one wants the barcode. In most marketing meetings, there’s a moment when the lights dim, ...
Tag: Malcolm Raphael
Malcolm Raphael moves on from BCCL after 15 years
Malcolm Raphael, SVP - Creative Strategy & Planning, Trade Marketing and Innovations at Times Response of Bennett Coleman & Co. ...
Real estate and print: Made for each other, driving growth
Several categories are fuelling the growth of print media, specifically newspapers, post the pandemic. Notable among them is real estate. ...
Goafest 2023: On the sidelines – What’s the one big change coming?
‘People are going to do things beyond their roles’ Prateek Mishra The biggest change is that people are talking a ...
Is lack of ABC certification likely to affect print ad rates?
Several publications have not gone in for a certification of their circulation figures via the Audit Bureau of Circulation. For ...
