6 Reasons to Advertise Your D2C Brand Through a Growth Advertising Agency
Every business has jumped on the direct-to-consumer bandwagon in the digital era and is concentrating its D2C growth strategies on ...
Tag: Marketing
WGC seeks to stoke future demand, woos young adults with investment pitch
The World Gold Council (WGC) is targeting young investors with its latest campaign, highlighting gold as a secure and versatile ...
How social media provides new opportunities for brands to drive consumer interest
If your company's marketing plan consists just of a website, you're missing out on a lot of potential customers. According ...
Padded up for the team game: Vignesh Murali, Equitas Small Finance Bank
“Cricket is something very critical for me in terms of keeping me motivated at work too. If you look at ...
What are the brands strategies for marketing during India’s festive times?
In a nation like India, where purchasing decisions are mainly influenced by emotions, the holiday season offers the added benefit ...
Importance of Stable Growth for Brands
Businesses evolve over time in this constantly changing environment, and marketing is essential to promoting growth. Effective branding is something ...
93 pc Indian shoppers recall brand conversations online before making a purchase: Report
Twitter collaborated with Publicis to conduct a survey of 2400 customers in India on top social media platforms in order ...
‘If you want to scale beyond a certain threshold, offline and ATL are extremely important’
Digital-first jewellery brand BlueStone launched watch jewellery with a talked-about ad campaign ‘Love is in the Little Things’ recently. In ...
Is landing page a fair marketing tool? Should everything be ‘fair’ in news channels’ war?
Use of the landing page has been likened to premium retail shelf space. Is it a fair marketing tool for ...
Awareness is Not Enough
As marketers, we're focused on the visibility drive to keep our brand awareness higher but is that the only purpose ...
