Opinion: Why asking ‘Why’ will always have Greater Impact
When the world gets up every morning and gets on with life, we never declare that 8.1 billion people have ...
Tag: MullenLowe Lintas Group
MullenLowe Lintas enters ‘100 Best Companies for Women in India’ list
MullenLowe Lintas Group India has become part of the 2023 Index of ‘100 Best Companies for Women in India’ curated ...
Vim Shudhham ushers in festive season with ‘divine shine’ promise
Copper and brass cleaner Vim Shudhham Gel has launched a campaign in time for the festive season, when lamps and ...
Gen Y and Z have ascended to Gen P (Purpose): Subramanyeswar, MullenLowe Lintas Group
“The one element within your brand’s DNA that can promote divergence from other brands is the belief of the brand. ...
Brands need competence and character; one without the other won’t work: S Subramanyeswar, MullenLowe Lintas Group
Delivering a keynote on ‘Effective Brand Communication & its Impact on Society’ at the World Public Relations Forum on September ...
IndIAA Awards 2023: Leo Burnett, MullenLowe Lintas Group and Ogilvy win three each
The India Chapter of International Advertising Association (IAA) presented the eighth edition of its IndAA Awards on 1st September at ...
Praggnanandhaa as brand ambassador: Which are the categories with a ready fit?
Rameshbabu Praggnanandhaa became the second Indian after Viswanathan Anand to reach the World Chess Final in more than two decades. ...
Planning for the future, with the rigour of a planner: Subbu’s Six-month Scorecard at MullenLowe Lintas
An advertising agency is most justly judged by its body of work. It must also be judged by business growth, ...
Flipkart Health+ promises same day delivery in Bengaluru with cash-back guarantee
Lowe Lintas Bangalore, the creative agency of the MullenLowe Lintas Group, has recently launched a campaign for Flipkart Health+, promoting ...
The Cannes Obsession
The 70th edition of the International Festival of Creativity that draws advertising and marketing folks by the droves from across ...
