Copper and brass cleaner Vim Shudhham Gel has launched a campaign in time for the festive season, when lamps and other prayer materials are traditionally given a thorough cleaning ahead of Deepavali.
The campaign has been conceptualised by MullenLowe Lintas Group.
The film features a woman engaged in prayer at home. A lit peacock lamp in front of her seems to be the cause of her lapse in concentration. We see the metal peacock cleansing itself of the dirt hidden in its nooks and crevices. The attendant sounds alert the lady to the fact that the lamp isn’t entirely clean. The brand enters the frame with the promise of cleansing agent tamarind and the fragrance of sandalwood. The brand signs off with the promise of complete cleansing leading to 100 pc shine.
Agency: MullenLowe Lintas Group
Directed by: Ram Sam
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